VaynerX, the modern integrated advertising company founded by Gary Vaynerchuk, and The Marketing Academy (TMA), led by Founder & Global CEO Sherilyn Shackell, have announced a shared commitment to accelerating the growth of the next generation of marketing leaders worldwide. This partnership was highlighted during VaynerX's Future CMO Summit (FCMO) at The Ranch at Rock Creek in Montana, an invite-only, two-day gathering of 20 emerging marketers nominated by senior brand leaders. The Summit provided an immersive experience for honest dialogue, real-time learning, and reflection on the skills modern CMOs need to lead in today's culture, creator, and AI-driven landscape.
The alliance stems from a unified belief that the future CMO is the most important figure in the industry today, and active investment in their development is essential. The FCMO Summit served as a catalyst, bringing emerging talent together with senior leaders to explore what it takes to lead effectively amid rapid shifts in marketing.
"Marketing is in the middle of a massive shift," said Gary Vaynerchuk, Chairman of VaynerX. "Tomorrow's CMOs must be fluent in culture, creators, AI, and speed, and most importantly, lead with empathy and accountability. Nurturing that talent early is essential for the future of our industry."
"Our mission is to develop extraordinary leadership in exceptional talent," said Sherilyn Shackell, Founder & Global CEO, The Marketing Academy. "By aligning with VaynerX around this shared ambition, we can help rising CMOs build the confidence, capability, and modern skillsets required to thrive in an increasingly complex world."
Insights from the Summit—highlighting cultural fluency, community-centric leadership, content ecosystem thinking, and AI enablement—will inform joint programming throughout 2025–2026. Together, VaynerX and TMA will deliver curated leadership sessions, intimate roundtables, cross-regional connections, mentorship from industry leaders, and thought leadership exploring the evolving CMO role.
This collaboration positions both organizations to empower emerging marketers with the resources and networks needed to navigate and shape the future of brand-building on a global scale.
About VaynerX:
Launched January 2017, VaynerX is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions ChukMedia, Gallery Media Group, Tingley Lane Trading and VaynerSpeakers.
About The Marketing Academy
The Marketing Academy is an international nonprofit organization dedicated to developing leadership capability in talented marketers. With highly selective Fellowship and Scholarship programs for both emerging talent and CMOs across UK, EMEA, U.S., Australia and APAC, The Marketing Academy has become one of the most sought-after leadership accelerators in the industry.
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