The demand for flexible and inclusive hybrid meeting solutions continues to grow as organizations seek to eliminate technical friction and create equitable experiences for all participants. Addressing this need, Owl Labs has announced a strategic collaboration with Lenovo to launch Lenovo-powered 360° Microsoft Teams Rooms (MTR-W) solutions. This partnership integrates Owl Labs' flagship Meeting Owl 3 and 4+ cameras with Lenovo's ThinkSmart Core and Tiny Kits, creating modular, cost-effective room systems designed for businesses of all sizes, from SMBs to large enterprises.
Quick Intel
Owl Labs and Lenovo are partnering to create 360° Microsoft Teams Rooms solutions.
The bundles combine Meeting Owl cameras with Lenovo ThinkSmart hardware kits.
Solutions are designed for flexible, scalable deployment in huddle rooms to large spaces.
The collaboration addresses common pain points like meeting setup time and technical issues.
Bundles are available now in the US, Canada, UK, Germany, and France through various distributors.
This positions Owl Labs as the first 360° standalone device in Lenovo's MTR-W portfolio.
Solving Key Hybrid Meeting Challenges
The partnership directly targets the inefficiencies that plague modern meetings. An Owl Labs survey found that 77% of workers lose time to technical issues, with nearly a third wasting over 10 minutes on setup. The joint offering eliminates this friction by combining a Meeting Owl 3 or 4+ for immersive 360-degree audio and video, a Lenovo ThinkSmart Core or Tiny Kit to run the Teams Rooms software, and a Lenovo Controller for one-touch meeting control. This transforms basic bring-your-own-device setups into fully integrated, intuitive Microsoft Teams Rooms.
"Hybrid work demands technology that works for everyone, regardless of their location," said Frank Weishaupt, CEO of Owl Labs. "Teaming up with Lenovo creates a new standard for seamless 360-degree collaboration for hybrid meetings... By combining our center-of-room innovation with Lenovo's modular approach, we're not just solving today's setup challenges, we're reimagining what inclusive hybrid meetings can be and bringing that capability to a larger audience.”
A Modular Approach for Diverse Workspaces
The collaboration emphasizes flexibility, allowing companies to customize their meeting environments based on specific room sizes and use cases, from one-on-one huddles to all-hands presentations. Available bundles range from an entry-level setup with the Meeting Owl 3 and a ThinkSmart Tiny Kit for small spaces to a full-featured solution with the premium Meeting Owl 4+ and a ThinkSmart Core for medium-to-large rooms. Built on the secure, update-ready MTR-W platform, these solutions provide a future-proof foundation for long-term hybrid collaboration.
“Our collaboration with Owl Labs is pivotal in expanding Lenovo's ThinkSmart portfolio,’’ said Marcus Kennedy, GM of Smart Collaboration at Lenovo. “By integrating Owl Labs' innovative 360-degree center-of-room camera solutions, we are now able to offer a truly differentiated AI-powered audio-visual experience that complements our existing front-of-room bars offering."
By leveraging Owl Labs' market penetration and Lenovo's hardware expertise, this partnership is poised to capture a significant share of the growing video conferencing devices market. It delivers a tangible solution that reimagines hybrid collaboration, making it more accessible, inclusive, and efficient for organizations worldwide.
Owl Labs is the first company to build AI-powered, 360-degree video conferencing solutions for hybrid organizations. Its connected device system and Owl Intelligence System™ software make meetings more inclusive and collaborative by leveling the playing field between remote and in-room participants. The Meeting Owl® product line is the first AI-powered, WiFi-enabled, 360-degree camera, microphone and speaker that automatically zooms in on whoever’s speaking. Owl Labs has raised $47 million in funding and is based in Boston, with remote and hybrid employees all over the world.
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