SugarCRM, provider of an award-winning intelligence-driven sales automation platform, has appointed Maksim Ovsyannikov as Chief Product Officer to spearhead its global product strategy, vision, and execution. This move underscores SugarCRM's commitment to integrating advanced AI for revenue intelligence and enhanced seller experiences, addressing key gaps in current sales technologies.
Ovsyannikov's appointment marks a pivotal shift for SugarCRM, placing AI at the core of its product roadmap. With extensive experience in building solutions for supply chain, HR, service management, salesforce automation, marketing automation, and customer success, he is poised to elevate SugarCRM's offerings. His background includes key roles at high-growth firms like ADP, Saba, Zendesk, Salesforce, Grovo, and most recently as Executive Vice President of Product and Design at Gainsight.
Current sales tools often fall short in empowering sellers, prioritizing data entry over actionable insights. Ovsyannikov stated, “Today's sales technology is missing the mark in helping sellers sell. Sugar is leading the charge to put the most meaningful and advanced AI revenue intelligence and seller experience tools into the hands of sales teams to achieve precision selling.” Under his guidance, SugarCRM will emphasize AI to deliver tools that foster productivity, wins, and precision in sales processes.
SugarCRM CEO David Roberts highlighted Ovsyannikov's expertise: “Leading product teams at some of the biggest names in enterprise software, Maksim has built solutions that have transformed sales, HR, marketing, customer success and service. Now, as Chief Product Officer at SugarCRM, he’s bringing that perspective to one of the most complex and misunderstood categories in tech: CRM.” This leadership will drive the innovation agenda, providing businesses with clarity, consistency, and confidence to boost revenues in relationship-driven sectors.
SugarCRM's new CPO appointment positions the company to redefine CRM through AI-centric advancements, enabling sales teams to prioritize opportunities and drive growth efficiently. By focusing on seller empowerment and revenue intelligence, SugarCRM continues to support thousands of global customers in achieving operational excellence.
SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries – such as manufacturing, wholesale and distribution – looking to accelerate growth and drive smarter decision-making.
Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in San Francisco, SugarCRM is backed by Accel-KKR.
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