Stibo Systems, a global leader in master data management (MDM) solutions, has announced the availability of MDM SmartSync for Salesforce. This new solution integrates governed, AI-ready customer data from the Stibo Systems MDM platform directly into Salesforce, preventing duplicates at the source, synchronizing golden records in real time, and incorporating MDM governance into CRM workflows. It enables sales, service, and marketing teams to make informed decisions with greater confidence.
Without a strong data foundation, CRM environments often accumulate duplicate records, fragmented profiles, and outdated information, which negatively impact productivity, personalization, and compliance. A recent Validity report highlights that 31% of CRM administrators report poor-quality data costing their business at least 20% of annual revenue. MDM SmartSync for Salesforce addresses these pain points with proven patterns and built-in controls, allowing teams to rely on a single, trustworthy customer view while accelerating AI use cases across the front office.
"Salesforce is one of the most powerful platforms in the industry, but it's only as good as the data you put into it," said Michael Blough, Chief Sales Officer at Stibo Systems. "With MDM SmartSync for Salesforce, our customers can eliminate duplicate records, trust every interaction, and unlock AI-ready data that drives smarter decisions, stronger relationships, and faster growth."
The solution offers real-time duplicate prevention through native "search before create" functionality, protecting revenue by stopping costly errors before they enter Salesforce. It provides AI-ready customer data by cleansing and validating CRM records to feed AI tools effectively. Users benefit from a unified customer view that empowers sales and marketing teams with a single, trusted customer profile directly in Salesforce.
Additionally, bidirectional synchronization and seamless merge handling ensure always-current information, keeping golden records consistent between the Stibo Systems MDM platform and Salesforce. The integration follows best practice application strategies, removing guesswork from connecting Stibo Systems MDM with Salesforce. Its future-proof design guarantees long-term compatibility, helping enterprises avoid expensive rework as business needs evolve.
"Enterprises don't just need clean data today – they need confidence their data landscape will keep pace with tomorrow's complexity," said Neda Nia, Chief Product & Growth Officer at Stibo Systems. "SmartSync bakes governance and flexibility right into the workflow, so when you roll out new regions, products, or AI use cases, the foundation is already there."
With MDM SmartSync now available, enterprises can leverage Salesforce as a reliable hub for customer engagement, driving business innovation and competitive advantage through high-quality, governed data.
Stibo Systems is a leading enabler of trustworthy data through AI-powered master data management. Built on a robust and flexible platform, our SaaS solutions empower enterprises around the globe to deliver superior customer and product experiences. Our trusted data foundation enhances operational efficiency, drives growth and transformation, supports sustainability initiatives and bolsters AI success. Headquartered in Aarhus, Denmark, Stibo Systems is a privately held subsidiary of Stibo Software Group, which guarantees the long-term perspective of the business through foundational ownership. More at https://www.stibosystems.com.
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