In a significant move for the customer data platform market, Rokt mParticle has announced the launch of its Hybrid CDP on the Snowflake AI Data Cloud. This new offering provides enterprise companies with a single, governed solution that bridges the gap between real-time customer engagement and the scalability of cloud data platforms, promising a new era of flexibility without compromise.
Quick Intel
Rokt mParticle has launched a new Hybrid CDP integrated with the Snowflake AI Data Cloud.
The platform unifies real-time customer data activation with cloud-native, zero-copy data flexibility.
It empowers enterprises to choose the right data strategy for each need, from instant behavioral responses to large-scale campaigns.
The solution eliminates the traditional trade-off between real-time speed and the governance/scale of cloud data platforms.
This launch is the first major result of Rokt's $300 million investment in the mParticle platform.
The hybrid model is designed to support the next wave of AI and autonomous agents requiring governed, real-time data.
The introduction of the Hybrid CDP arrives at a pivotal moment in the CDP landscape. Traditional CDPs are expanding into cloud-native activation, while composable CDPs are adding real-time features. Rokt mParticle's new platform combines both capabilities in a single solution, establishing what it calls a "hybrid architecture without trade-offs." This allows data and engineering teams to maintain full data governance and control within their Snowflake environment, while marketers can use a no-code interface to build and activate audiences directly.
A core benefit of this integration is its ability to leverage data stored within Snowflake for real-time, personalized customer experiences without sacrificing security or governance. This addresses a critical challenge for large enterprises that need both immediacy and a trusted system of record. The collaboration is designed to help joint customers maximize the value of their existing data investments in Snowflake, making martech and cloud infrastructure more effective and unified.
This launch represents the first major realization of Rokt's substantial $300 million investment in the mParticle platform. This capital is fueling rapid research and development, with identity resolution remaining a key area of focus. The hybrid architecture is also built to support the future demands of AI, where autonomous agents will require a blend of governed enterprise data and real-time behavioral signals to function effectively across ecommerce, advertising, and customer experience.
The launch of the Hybrid CDP on Snowflake solidifies Rokt mParticle's position at the forefront of the enterprise CDP market. By successfully uniting the immediacy of real-time activation with the governed power of a cloud data platform, it provides a forward-looking solution that meets the complex and evolving data needs of modern businesses.
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most – The Transaction Moment. Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies including Live Nation, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe and the Asia-Pacific region. The company recently acquired Canal, mParticle and Aftersell.
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