Toast today introduced Toast IQ Grow, a complete marketing solution that takes on the day-to-day work of marketing a business. From spotting a lunch slowdown to launching the campaign to fix it, Toast IQ Grow provides the tools operators need to launch and grow their brand online. Today's announcement includes more than 20 updates across marketing, payroll, inventory, and operations.
Toast launches Toast IQ Grow with AI-powered Marketing Agent and dedicated Marketing Success Manager.
Marketing Agent in beta identifies opportunities like BOGO or holiday promotions and designs campaigns across email, SMS, and social channels.
Toast IQ Grow pilot saw restaurants grow sales more than 8% on average; top 25% saw +40% growth in first month.
Includes email marketing, SMS, loyalty, gift cards, social media, websites, online ordering, delivery, CRM, and advertising.
Reimagined Toast Local app now features integrated Resy reservations with more than 20,000 bookable locations.
Bundle priced at $499 per month as integrated alternative to point solutions.
"The work of growing a business can often get pushed aside by the work of running it. We think AI agents can change that by actually doing a lot of that work, starting with marketing. Our customers shouldn't have to choose between being busy today and building for tomorrow," said Steve Fredette, President and Co-Founder of Toast. "Our vision is for the Toast IQ ecosystem to become an agentic platform that handles the heavy lifting, giving our customers the tools to get busy, stay busy, and own their growth."
Toast IQ Grow combines agentic AI with a dedicated human marketer who helps customers optimize the tools and drive results, and helps run digital marketing for operators who don't have time to do it themselves. Toast IQ Grow identifies opportunities to grow their business and takes action, whether it's re-engaging lapsed guests with personalized offers, or recommending campaigns to drive repeat visits after a first order. Coming soon, Toast IQ Grow will be able to spot surges in local demand from nearby events and draft targeted promotions.
By combining automated execution with human expertise and reaching guests across email, SMS, social media, and paid channels, Toast IQ Grow helps drive consistent, incremental demand. In the Toast IQ Grow pilot, restaurants working with a Marketing Success Manager saw sales grow more than 8% on average compared to similar Toast restaurants, and the top 25% of performers saw +40% growth in the first month.
Bundled together for $499/month, Toast IQ Grow includes:
Marketing Agent [New|AI]: Currently available in beta, AI that understands past performance and identifies marketing opportunities like BOGO or holiday promotions. It then designs and plans a customized campaign strategy with assets including email, SMS, and organic social channels to fill slow shifts without manual effort.
Dedicated Marketing Success Manager [New]: A human marketer who guides campaign direction, refines messaging, and ensures every effort aligns with the operator's specific brand and goals.
Core Toast growth tools: Email Marketing, SMS Marketing, Loyalty, Gift Cards, Social Media Marketing, Toast Websites, Toast Online Ordering, Toast Delivery Services, Guest CRM, and Toast Advertising.
Keita Okugawa, Manager of Matoi in San Diego, previously struggled to connect his third-party agency's marketing spend to real-world results. "Before [Toast IQ Grow], our marketing was more expensive and we couldn't really track what it was driving. Now, because everything is integrated, we can see what we spent, what it drove, and even who came in from a given marketing initiative, like email campaigns or ads. It gives us real accountability for our marketing spend."
Since mid-February, Matoi has generated $3.4K in attributed email revenue in just two months, more than 3x the cost of Toast IQ Grow over that same period. Paired with a 4.5x return on ad spend, Matoi now has full visibility into performance, turning marketing into a measurable, ROI-driven growth engine.
The newly enhanced Toast Local app builds on existing capabilities like commission-free takeout, delivery, and reservations, and adds new ways for restaurants to reach and retain guests. With expanded reservation availability from Resy restaurants, frictionless loyalty sign-ups, and smart offers, Toast Local makes it easier for diners to discover and engage with restaurants directly within the Toast ecosystem.
Live reservations and waitlists: Guests can discover and book more than 20,000 restaurants from Toast Tables and now Resy directly within the Toast Local app.
Offers and rewards: Operators can push specific offers and loyalty programs directly to diners through the app, driving repeat visits and helping to fill tables during typically slow periods.
"We use Toast offers to fuel our 'regular' engine," said Tyler Paolini, Owner and Chef at Holdfast Specialty Seafood. "The loyalty math is simple: a third visit is, from our experience, the tipping point where a guest is likely to become a lifelong customer. When you look at it that way, a 'Spend $40, get a free side of fries' offer is a worthwhile investment to get more eyes on our brand and help convert new guests into predictable, repeat revenue."
Toast is also introducing updates designed to support businesses as they run daily operations and scale, including:
Toast IQ Multi-Location Analysis [AI]: Enhanced capability delivering advanced intelligence across complex multi-unit operations.
Menu Upsells [AI]: POS feature with AI-driven recommendations for high-margin items across handhelds, kiosks, and displays.
AI Invoice Scanning [AI]: Beta enhancement to Toast Retail pulling invoice information into receiving workflows.
Toast Finance: Integrated financial products including Toast Checking and real-time cash flow insights.
Auto Payroll & Payroll Success Partners: Payroll software with automatic runs plus human expertise.
Inventory Management in Toast Now: Beta tool enabling stock counts from mobile app.
Toast Drive-Thru: Enterprise-grade solution unifying hardware, software, and AI voice ordering.
Toast Go 3 global availability: Next-gen handheld hardware expansion.
Toast is a global technology platform built for restaurant and retail businesses. From the busiest local restaurants and shops to large hospitality brands, Toast helps owners and operators manage their businesses more efficiently, drive guest demand, and build lasting success. Toast integrates software, agentic AI, payments, financial technology solutions, and hardware with a broad partner ecosystem.
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