Synter, an agentic advertising operations platform, launches to enable growth teams to manage and optimize paid marketing across platforms using natural language, eliminating the need for dedicated paid media operators.
Quick Intel
Synter has emerged from stealth as an AI-powered platform designed to transform how growth teams handle paid advertising operations. By allowing marketers to manage campaigns through simple natural language instructions, Synter removes the manual burden of navigating multiple dashboards, analytics tools, and systems.
Marketers often dedicate more than 60% of their time to administrative tasks rather than strategic work. Synter addresses this by enabling users to express intent—such as optimizing budgets, pausing underperforming campaigns, or pulling performance reports—and having the AI agent execute approved actions instantly via official platform APIs.
"Marketers spend more than 60% of their time on platform administration instead of strategy," said Synter's solopreneur Joel Horwitz, a growth leader with 20+ years of experience in B2B technology and engineering. "Synter eliminates that busywork. You describe your desired outcome and the agent executes it safely, accurately, and at machine speed. Think of it as a 'Cursor for Ads' - allowing marketers to work in natural language while AI handles execution."
The platform delivers direct integrations and real-time execution without relying on screen scraping. This approach ensures secure, accurate changes with built-in safeguards for significant actions.
Early results from deployments demonstrate substantial impact, including generation of over $2M in total pipeline with more than $1M from enterprise sources, returns exceeding 11X on ad spend, a threefold increase in campaign iteration speed, and a sharp drop in time spent on administration.
Anteriad, a leading B2B marketing and data solutions provider, is among the early adopters benefiting from unified workflows across systems.
"Having worked in B2B growth for years, I've seen firsthand how fragmented and manual operations can slow down execution," said Karl Hjartarson SVP of Digital Operations, Anteriad. "Synter was built to address that challenge, unifying workflows across systems to improve speed, efficiency, and control. It reflects a broader move toward more intelligent, agent-driven advertising operations tailored for today's B2B teams."
Additional capabilities extend beyond core execution to include competitive intelligence from tools like SimilarWeb, SpyFu, and BuiltWith; automated syncing of audiences from Salesforce, Clay, Attio, and HubSpot; conversion tracking linked to pipeline and revenue; budget alerts; and generation of creative assets such as display ads, videos, and landing pages.
"Synter is a smart, effective tool for agencies and lean marketing teams looking to accelerate B2B product adoption. Its AI agent significantly boosts productivity and performance across paid marketing campaigns, and I'd highly recommend it. This is the future of media buying and management at scale." — Matthew Kammerer, founder of paid media agency Promoted
"Synter is redefining what marketers can do with their data," said David Boskovic, founder of agentic marketing platform Obvious.ai, who has partnered with Synter. "Instead of exporting spreadsheets and stitching together slides, teams can analyze campaign performance and create polished reports and presentations directly from live advertising data. It's a powerful example of how AI agents are reshaping the marketing stack."
Synter is actively piloting with leading AI-native startups and B2B marketing agencies. The company will showcase its technology at B2B Marketing Exchange in Carlsbad, California, March 9-11, 2026.
About Synter
Synter is an AI agent platform that lets growth teams manage cross platform advertising through natural language. By executing real campaign changes through official APIs, Synter removes operational friction from paid growth so teams can move faster, reduce errors, and focus on strategy instead of dashboards. Go to Synter for more info.
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