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The integration of deep marketing data into AI workflows has taken a significant step forward. Semrush, a leading online visibility management platform, has launched its official app within ChatGPT, allowing marketers and SEO professionals to access live Semrush data and intelligence directly through conversational prompts, eliminating the need to switch between applications.
Semrush launches an official app within ChatGPT, enabling direct, in-context access to its live marketing and SEO data.
Users can query Semrush APIs, automate reporting, and build AI-driven workflows directly through ChatGPT prompts.
The app provides secure, authenticated access to proprietary data, with visibility controls based on user permissions.
It reflects the maturity of Semrush's OpenAI Apps SDK and Model Context Protocol (MCP) infrastructure.
Key use cases include automated competitive monitoring, data-driven content briefs, and hands-off reporting workflows.
The app is available to Semrush customers on Enterprise, Business, Pro, and Plus plans, with regional availability varying.
For marketing teams, efficiency is often hampered by context switching between data platforms and AI tools. The Semrush ChatGPT app is designed to bridge that gap, embedding enterprise-grade marketing intelligence directly into the conversational AI interface. Once users authenticate their Semrush account, they can use natural language prompts to pull live data on topics like domain authority, keyword rankings, competitor traffic, and backlink profiles without writing API code or manually exporting reports.
“Marketers today win with data and speed – they must quickly sift through large data to draw relevant insights and determine their next move,” said Vitalii Obischenko, Chief Product Officer at Semrush. “The Semrush app in ChatGPT enables them to operate intelligently and efficiently, all within the ChatGPT interface.”
The integration unlocks several powerful, automated workflows that were previously manual or required technical scripting. Early adopters are leveraging the app for:
Automated Competitive Monitoring: Setting up alerts or queries to pull competitor traffic and ranking metrics on demand, providing real-time alerts on market shifts.
Instant Content Strategy: Generating data-driven content briefs, outlines, and keyword cluster analyses in seconds by anchoring creative planning in live search demand and competition metrics from Semrush.
Hands-Off Reporting: Using AI agents to assemble recurring SEO or market performance reports with live data and automatically deliver them to platforms like Google Docs, Slack, or email.
Gus Pelogia, SEO Product Manager at Indeed, highlighted the scale of analysis possible: “The Semrush ChatGPT app enables enterprise-level visibility analysis across virtually any domain, subdomain, or folder. It’s a comprehensive way for Indeed to understand search visibility across huge sites and entire industries.”
This launch is not a simple plugin but is built on Semrush's dedicated OpenAI Apps Software Development Kit (SDK) and Model Context Protocol (MCP) infrastructure. This robust foundation allows organizations to securely connect their Semrush data to ChatGPT, ensuring that access is governed by existing user permissions and eliminating the need for custom engineering work to bridge the systems.
The move signifies a strategic direction for Semrush, positioning its data as a foundational layer for AI-powered marketing operations. By making its intelligence directly actionable within the leading AI assistant, Semrush is reducing friction for data-driven decision-making and enabling marketing teams to build more sophisticated, automated, and insight-led campaigns directly from their conversational AI workflow.
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage and measure campaigns across various marketing channels. Semrush is headquartered in Boston, and has offices in Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, Warsaw, and Yerevan.
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