The ecommerce acceleration landscape is consolidating as Pattern Group Inc. strengthens its AI and data capabilities with the strategic acquisition of ROI Hunter a.s. This move directly connects granular, product-level advertising performance on major social and search platforms with overarching marketplace success, aiming to provide global brands with an unprecedented unified view of their digital shelf performance.
Pattern, a leading ecommerce marketplace accelerator, has acquired retail media platform ROI Hunter.
The deal integrates ROI Hunter’s SKU-level advertising data from Meta, Google, and Snap with Pattern’s marketplace performance platform.
This creates a "single source of truth" for brands to make margin-informed advertising decisions across channels.
The combined entity leverages over $1.8B in annually managed media spend and Pattern's 46-trillion data point AI engine.
The acquisition is positioned to accelerate international expansion and cross-channel execution for both companies.
It aims to give brands a complete product story from social discovery to search intent to final marketplace purchase.
This acquisition is a clear move to build a defensible data advantage in the competitive retail media space. Pattern gains ROI Hunter’s established, API-integrated platform that manages significant advertising spend, providing a deep "SKU-level data moat." For ROI Hunter, the merger provides access to Pattern’s vast marketplace data and AI resources, allowing the combined technology to optimize the entire customer journey.
The core synergy lies in enhancing AI-driven decision-making. By merging ROI Hunter’s granular product and advertising performance data with Pattern’s proprietary AI and marketplace intelligence, the platform can theoretically automate and optimize advertising for profitability at an individual product level. This addresses a key pain point for brands struggling to connect advertising spend on walled-garden platforms to actual sales and margin outcomes across global marketplaces.
Leadership from both companies emphasized the transformative potential of unifying their data sets. Dave Wright, Co-founder and CEO of Pattern, stated, “We are thrilled to welcome the ROI Hunter team to Pattern. Their deep technical expertise and proven track record with global brands and retailers strengthens our ability to expand internationally and deliver product-level, AI-driven performance across every major advertising channel.”
Karel Schindler, Founder and CEO of ROI Hunter, added, “ROI Hunter has spent years helping brands understand profitability at the most granular level. By combining our SKU-level data infrastructure with Pattern’s AI capabilities, data, and marketplace expertise, we can help brands understand the whole story of each product - from discovery on social, to intent on search, to purchase on marketplaces, we can accelerate innovation and help brands accelerate their growth with greater speed, precision, and clarity.”
The acquisition positions the combined company as a more formidable one-stop shop for global brands seeking to accelerate ecommerce growth. It signals a trend towards platforms that can bridge the gap between performance marketing and marketplace operational performance, offering clarity and consolidated control over increasingly complex digital commerce ecosystems.
About Pattern
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service.
About ROI Hunter
ROI Hunter accelerates performance for retail brands with a proprietary product performance management platform powered by advanced data integrations across channels and data sources. By unifying product data from across the ecommerce ecosystem and applying intelligent optimization, ROI Hunter gives retailers a single source of truth to manage and automate key drivers of growth, including product-level insights, dynamic creative, and campaign optimization. Leading retailers around the world rely on ROI Hunter every day to improve profitability, increase product visibility, and scale revenue across major digital channels including Meta, Google and Snapchat.
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