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MoEngage, an AI-led customer engagement platform, has secured $100 million in a new funding round led by Goldman Sachs Alternatives and A91 Partners. This investment, which brings the company's total funding to over $250 million, will accelerate product innovation and fuel global expansion across North America and the EMEA region. The funding underscores the growing enterprise demand for next-generation, AI-powered marketing technology that helps consumer brands automate and personalize digital experiences.
Quick Intel
MoEngage has raised $100 million in a funding round led by Goldman Sachs Alternatives.
The company's total funding now exceeds $250 million.
The capital will accelerate its Merlin AI suite and expand its presence in North America and EMEA.
MoEngage serves over 1,350 global brands, including Domino's and Deutsche Telekom.
The platform reaches over two billion consumers each month.
The UK and European markets have become a major growth frontier for the company.
Fueling Global Expansion and AI Innovation
The fresh capital will be used to scale MoEngage's flagship Merlin AI suite, a collection of intelligent agents designed for marketing and product teams. These AI tools help automate campaign management and increase customer conversions through data-driven decisions. A significant portion of the investment will also support a major workforce expansion, particularly in customer success, support, sales, and marketing teams within North America and Europe, to deepen the company's market presence.
Addressing the Shift from Legacy Marketing Clouds
The investment validates a market shift where brands are moving beyond legacy marketing clouds in favor of more agile, AI-led platforms. MoEngage has seen strong momentum, with over 300 enterprises worldwide adopting its technology for its ease of use and AI-powered capabilities. The company is actively expanding in key European markets, helping retail, e-commerce, and financial services businesses unify customer data and deliver personalized, omnichannel marketing experiences to enhance customer retention and loyalty.
This substantial funding round positions MoEngage as a leading player in the competitive customer engagement landscape. By leveraging this capital to enhance its AI capabilities and expand its global footprint, the company is well-equipped to help enterprise brands navigate the complexities of modern digital marketing and build lasting customer relationships in an increasingly competitive environment.
Bengaluru and San Francisco, MoEngage is an insights-led customer engagement platform, trusted by over 1,350 global consumer brands including SoundCloud, McAfee, Flipkart, Kayak, Domino's, Deutsche Telekom, Travelodge, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Its Merlin AI suite, a team of AI agents, enables marketers to launch campaigns faster and scale conversions with AI Decisioning. Consumer brands across 75 countries use MoEngage to power digital experiences for over 2 billion people every month.
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