MarketFully has announced a strategic brand consolidation to solidify its position as a global leader in InContent Marketing, unifying its agency brands Key Content and MotionPoint under the MarketFully master brand. The move introduces MarketFully.AI as its core multilingual content marketing platform, integrating technology from its former brand, GetGloby. This new structure is designed to provide global brands with a comprehensive solution for creating culturally relevant, AI-optimized content across multiple languages and markets.
Quick Intel
MarketFully has consolidated its brands, bringing Key Content and MotionPoint under one roof.
The company has launched a new unified platform called MarketFully.AI.
The platform combines Adaptive Content AI for translation/transcreation and InContent AI for workflow and distribution.
The solution offers both fully managed and partially managed multilingual content marketing services.
The strategy emphasizes a "human-in-the-loop" model, combining AI automation with cultural expertise.
The goal is to help brands optimize content for both traditional online search and modern AI discovery engines.
A Unified Solution for Multilingual Content at Scale
The newly structured MarketFully solution combines specialized agency services with a proprietary AI platform. Key Content will continue to deliver managed multilingual content marketing services, while MotionPoint will provide translation and transcreation. These services are now powered by the MarketFully.AI platform, which is purpose-built for multilingual content marketing. The platform features Adaptive Content AI for tasks ranging from translation to full content creation, and InContent AI for content intelligence, adaptive workflows, and performance optimization.
Combining AI-Powered Technology with Cultural Intelligence
A central tenet of the new MarketFully approach is the fusion of advanced automation with human expertise. The platform is designed to leverage AI for efficiency and scale across all levels of content adaptation. However, this is supported by what the company calls "human-in-the-loop" services, where real people provide cultural insight and strategic oversight. This model aims to ensure that content is not only efficiently produced but is also authentic and resonant within specific local markets, moving brands beyond simple translation to true cultural connection.
This consolidation marks a significant step in defining a new category for multicultural marketing at a global scale. By uniting its technology and services under a single brand and platform, MarketFully is positioning itself to help brands navigate the complexities of AI discoverability and audience fragmentation, enabling them to deliver measurable marketing outcomes through content that is truly InLanguage, InCulture, and InMarket.
MarketFully is the global leader delivering InContent Marketing™—helping brands create digital experiences that resonate InLanguage, InCulture, and InMarket. As the first purpose-built multilingual content marketing solution at scale, MarketFully brings together AI-powered technology and human-in-the-loop expertise to help global marketing teams craft content that's efficient, authentic, and measurable. Through its agency brands MotionPoint and Key Content, MarketFully enables marketers to move beyond translation to create relevance that connects, empowering brands to scale storytelling and engagement across borders, cultures, and channels.
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