The sales industry has long grappled with the "forgetting curve," where nearly 80 percent of formal training is lost within a single month. To bridge the gap between classroom learning and real-world execution, Chicago-based LIFT Consulting has partnered with Scoot, an AI-native sales environment. This collaboration integrates LIFT's veteran sales methodologies with Scoot’s Live Advisor, a tool that provides real-time coaching to sales representatives during live customer interactions rather than through retrospective reviews.
The partnership combines LIFT Consulting’s Sales Optics® and SalesFilm® frameworks with Scoot’s Live Advisor.
Live Advisor provides in-meeting coaching, addressing the 70% of professional learning that occurs on the job.
Research indicates that real-time coaching is 4x more effective than traditional training alone.
Companies utilizing dynamic coaching programs report 28% higher win rates.
Scoot’s AI runs natively within its proprietary video engine, allowing for zero-latency, conversational-speed guidance.
The system enables new hires to lead discovery calls earlier by surfacing methodology and product knowledge in real time.
Traditional coaching often relies on post-call analysis, which can lead to delayed feedback and missed opportunities. By embedding LIFT's 20 years of sales optimization expertise into Scoot’s AI, sales teams can now receive behavioral guidance while the pressure is on. This approach aligns with the 70-20-10 model of professional development, which emphasizes that the most effective learning happens through experience. Live Advisor listens to the context of the conversation and prompts reps to execute the right behaviors at the right time, ensuring that the sales methodology is applied consistently across the entire organization.
Unlike many AI tools that function as third-party plugins for platforms like Zoom or Teams—often introducing latency—Scoot’s architecture is built natively into its video engine, Wizard. This allows for local audio processing and immediate feedback delivery. For sales leaders, this partnership offers a way to scale their best coaching practices across every meeting without increasing headcount, providing a "force multiplier" effect for revenue teams.
"For 20 years we've helped organizations optimize their sales engines. But the challenge has always been the last mile — ensuring a rep executes the right behavior when the pressure is on," said Bob Logue, President and Founder of LIFT Consulting. "We're not telling reps what they did wrong anymore — we're helping them get it right during their most critical client interactions."
"By embedding their expertise directly into Live Advisor, we're turning every sales meeting into an experiential learning event," added Ed Stevens, CEO and Founder of Scoot. "This isn't training — it's live, specific, performance enhancement. And it compounds. Every conversation makes the AI smarter, and every rep gets better."
By shifting from retrospective training to real-time performance enhancement, the partnership aims to help B2B organizations accelerate revenue growth and ensure that every prospect interaction is optimized for success.
About LIFT Consulting
Founded in 2006, LIFT Consulting is a Chicago-based sales optimization firm dedicated to helping B2B organizations accelerate revenue growth. Through their Sales Optics® research and SalesFilm® coaching methodology, LIFT takes a whole-organization approach to sales performance — diagnosing what's helping or hindering optimal output across every function. LIFT works with organizations from startups to multi-billion dollar enterprises. Learn more at liftsalesforce.com.
About Scoot
Scoot is the AI sales environment with live AI agents in every meeting. Purpose-built for revenue teams, Scoot combines real-time AI coaching (Live Advisor), a meeting and webinar platform (Scoot Engage), and a connected intelligence engine (The Brain) to deliver the highest-leverage intervention in sales — coaching that happens during the conversation, not after. Learn more at scoot.app.
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