HarrisQuest, part of The Marketing Cloud within the Stagwell network, has launched a new integration for its QuestDIY product, incorporating analysis and reporting capabilities powered by Displayr. This collaboration enhances the platform's data visualization and reporting features, enabling users to derive faster, high-quality research insights while reducing barriers in a rapidly evolving consumer landscape.
Quick Intel
Consumer expectations are shifting rapidly, compelling brands to innovate swiftly amid budget constraints. A recent QuestDIY survey reveals that 61% of consumers are prepared to switch to competitors offering more innovative products or services. Maintaining awareness of these evolving behaviors is essential for competitive advantage.
QuestDIY's AI-powered survey builder already facilitates the creation of research-sound, bias-free surveys, enabling launches in minutes. The Displayr integration further empowers users to monitor consumer insights effectively, allowing deeper exploration of survey results to inform quicker, more informed business decisions.
The integration introduces several advancements, including an integrated dashboard for accessing Displayr's reporting and visualization tools directly within QuestDIY. Users can drill down into results seamlessly.
The explore function supports filtering by demographics, generating new visualizations and tables, creating crosstabs, and copying views across questions.
Edit mode enables advanced analysis, custom visualizations, multiple crosstabs, and full access to Displayr's suite.
Flexible exporting options allow outputs in editable PowerPoint, PDF, and Excel formats, or sharing live dashboard links.
AI-enhanced reporting tools automate data cleaning, report generation, analyses, chart building, and statistical tests, optimizing workflows for greater focus on strategic insights.
"This integration gives our customers a significant advantage—they can now move from survey design to actionable insights in a fraction of the time, without managing multiple tools or vendors. Displayr's analysis power combined with QuestDIY's ease of use creates an end-to-end experience that's both powerful and accessible," said Gary Topiol, Managing Director at QuestDIY.
"Displayr is all about moving from data to answers quickly and confidently. This partnership gives more people the ability to do exactly that. Our customers rely on us for deep analysis, fast reporting, and, increasingly, AI that lets them interact with their data more naturally," said Matilda Sarah, VP of Sales & Marketing at Displayr. "By bringing Displayr into QuestDIY, users get a faster and more intuitive way to explore their results, and when they're ready for the full conversational experience and advanced workflows, they can unlock the complete Displayr platform."
This partnership between QuestDIY and Displayr opens new avenues for users to leverage superior reporting and visualization, fostering innovation in market research and consumer intelligence.
By combining intuitive survey tools with robust analytical power, the enhanced QuestDIY platform positions marketers to respond agilely to consumer demands, driving smarter decisions and sustained competitiveness.
About Displayr
Displayr is the AI-powered analysis and reporting platform that helps teams get from data to answer fast. With deep analytics, automated reporting, and new conversational AI capabilities, Displayr makes it easy to explore data, uncover insights, and produce high-quality, decision-ready outputs. Trusted globally by researchers and insights teams, Displayr delivers speed, clarity, and analytical rigor in one platform.
About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell's (NASDAQ: STGW) award-winning network, known for delivering creative performance for ambitious brands.
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