Cineplex is advancing its digital strategy by incorporating AI-driven personalization at the point of purchase, aiming to improve guest engagement and create incremental value in an increasingly competitive entertainment landscape. Rokt, a leader in ecommerce technology that leverages machine learning and AI to deliver real-time relevance during transactions, has added Cineplex to its expanding roster of premium global partners.
Quick Intel
By embedding Rokt's technology, Cineplex can deliver contextually appropriate recommendations and communications that align with individual guest preferences, transforming the checkout process into a more dynamic and valuable interaction.
"At Cineplex, we're always looking for innovative ways to elevate the guest experience both in our theatres and across our digital platforms," said Kristie Painting, Executive Vice President, Cineplex Media. "By partnering with Rokt, we can deliver more relevant messages to our moviegoers while unlocking new revenue opportunities. We're excited about how this collaboration will enhance the customer journey and drive meaningful engagement."
"We're thrilled to partner with Cineplex as they bring Rokt's AI-powered relevance into their transaction flow for the first time," said Craig Galvin, Chief Revenue Officer at Rokt. "Cineplex is an iconic entertainment leader, and this collaboration reflects a shared commitment to innovation and performance. By activating relevance within The Transaction Moment, we're helping Cineplex unlock sustainable, incremental value across their digital ecosystem."
This alliance combines Cineplex's expertise in delivering memorable entertainment experiences with Rokt's proven ability to scale real-time personalization across high-volume transactions. It positions both companies to capitalize on the growing demand for intelligent, customer-centric ecommerce solutions in the entertainment sector.
About Rokt
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most - The Transaction Moment. Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies including Live Nation, Macy's, Fanatics, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. To learn more, visit Rokt.com.
About Cineplex
Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of 171 movie theatres and location-based entertainment venues. In addition to being Canada's largest and most innovative film exhibitor, the company operates Canada's favourite destination for 'Eats & Entertainment' (The Rec Room), complexes specially designed for teens and families (Playdium), and an entertainment concept that brings movies, amusement gaming, dining, and live performances together under one roof (Cineplex Junxion). It also operates successful businesses in cinema media (Cineplex Media), alternative programming (Cineplex Events) and motion picture distribution (Cineplex Pictures). Providing even more value for its guests, Cineplex is a partner in Scene+, Canada's largest entertainment and lifestyle loyalty program.
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