Amazon Business has announced the addition of exclusive partner benefits to its Business Prime membership, offering small and midsize businesses (SMBs) significant discounts and access to tools from Intuit QuickBooks, CrowdStrike, and Gusto. These new benefits aim to help SMBs streamline financial management, obtain enterprise-grade cybersecurity, and simplify HR and payroll, adding to the existing value of fast shipping and purchasing controls.
Amazon Business Prime adds exclusive partner benefits from Intuit QuickBooks, CrowdStrike, and Gusto.
Intuit QuickBooks offer: 60% discount on QuickBooks Online Simple Start (coming 2026).
CrowdStrike offer: Free access to Falcon Go cybersecurity for Essentials+ members, or 50% off for Duo members.
Gusto offer: 70% off the first 12 months of its payroll and HR platform.
The combined benefits can save SMBs nearly $1,000 annually on top of existing shipping savings.
Aims to help SMB owners manage critical back-office functions more efficiently and securely.
This move transforms the Business Prime membership from a procurement and shipping benefit into a broader business operations toolkit. By bundling discounts for leading software in finance, cybersecurity, and HR, Amazon Business positions itself as a centralized platform that helps SMB owners address multiple operational pain points, potentially increasing the stickiness and perceived value of the Prime membership.
A standout offering is the inclusion of CrowdStrike's Falcon Go cybersecurity platform at no extra cost for higher-tier members. This directly addresses a critical gap for SMBs, which often lack dedicated IT security resources. Providing "enterprise-grade" protection through a familiar membership lowers the barrier to entry for robust security, a growing necessity for businesses of all sizes.
The partnerships with Intuit and Gusto integrate deeply with the SMB workflow. The upcoming Intuit QuickBooks integration promises automated purchase reconciliation, directly linking procurement on Amazon Business with financial management. Similarly, the Gusto benefit targets administrative burden reduction. Together, these benefits create an ecosystem designed to save time and money across key business functions, reinforcing Amazon Business as an essential partner for SMB growth and efficiency.
About Amazon Business
Since launching in the U.S. in 2015, Amazon Business has empowered businesses of all sizes through unmatched selection, deep discounts, and smart capabilities. Today, Amazon Business continues to be a priority for the company, driving over $35 billion in annualized gross sales, with strong adoption and positive feedback from customers. Amazon Business actively serves more than eight million organizations globally, excluding emerging geographies. Procurement and business leaders benefit from convenient shipping options on hundreds of millions of supplies across categories like office, IT, janitorial, and food service, along with business-tailored features including a curated site experience, Business Prime, business-only pricing and selection, single- or multi-user business accounts, approval workflows, purchasing system integrations, payment solutions, tax exemptions, and dedicated customer support.
Working closely with customers to understand their business buying challenges, Amazon Business continues to develop new technologies that make it easy for organizations and administrators to define, meet, and proactively measure progress toward their purchasing budgets and goals. Amazon Business is now a strategic partner to businesses in 11 countries including Australia, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.
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