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Ahrefs, a leading marketing platform, has introduced custom AI prompt tracking within its Brand Radar tool. This feature allows teams to monitor how often and in what context their brand appears in AI-generated answers across major platforms including ChatGPT, Gemini, and Perplexity. By tracking specific, long-tail questions that users ask when researching or comparing solutions, teams gain granular insights into real-world brand visibility in the AI discovery channel.
AI assistants have become a primary way users discover brands, products, and solutions. With ChatGPT alone reaching hundreds of millions of users weekly and processing billions of prompts annually, brands need reliable ways to understand their presence in these responses. Traditional search visibility tools fall short here because AI answers are dynamic, non-deterministic, and platforms do not expose query data.
Brand Radar’s native tracking already covers broad, high-volume topics to provide overall coverage. The addition of custom prompts addresses the long tail: specific comparison questions, solution-seeking queries, or industry-specific scenarios where brand mentions matter most.
“Custom prompts are about granularity,” said Tim Soulo, Chief Marketing Officer at Ahrefs. “Brand Radar’s native index gives brands a broad view across the most commonly searched topics, but custom prompts let teams get much more specific about where they want to gauge their AI visibility.”
Teams input the exact questions they want to monitor. Brand Radar then regularly queries major AI platforms with these prompts and analyzes the responses for brand mentions, sentiment, context, and recommendations. This ongoing tracking reveals patterns in how AI surfaces (or omits) the brand, helping marketing and SEO teams identify gaps, opportunities, and shifts over time.
Ahrefs is also building supporting workflows to assist teams in generating effective prompt lists, ensuring coverage is comprehensive and representative of real user behavior.
As a bootstrapped, profitable company generating over $100 million in annual recurring revenue with a lean team, Ahrefs consistently invests in product innovation without external funding. The custom prompt tracking feature builds on Brand Radar’s existing AI visibility tools, reinforcing Ahrefs’ position as a forward-thinking platform in an increasingly AI-driven search and discovery landscape.
About Ahrefs
Ahrefs is a bootstrapped, profitable marketing software company with over $100 million in annual recurring revenue, operating with a lean team in a crowded market. Without external funding, the company has continued to invest steadily in new capabilities, including AI-driven visibility and analytics.
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