Ruder Finn has released a report titled "Harnessing AI and Emotional Intelligence to Shape the Future of Work," drawing from a global survey of over 225 internal communications and HR professionals across Europe, the US, and Asia. The findings highlight employee concerns about economic and workplace changes but reveal notable optimism toward artificial intelligence as a positive force, coupled with recognition that emotional intelligence will drive future success. Effective training and change management emerge as critical for unlocking AI benefits.
Quick Intel
Optimism Amid Uncertainty: AI as a Force for Good
While economic and workplace shifts weigh on organizations, AI stands out positively. Only 10% rank AI uncertainty as the primary workforce impact, with 66% expressing optimism about its role in their positions. Respondents acknowledge AI's contributions to innovation (58%) and productivity (55%), though less so for cultural aspects like engagement (38%) and collaboration (37%).
Prioritizing Human Skills in an AI Era
As AI integrates deeper into workplaces, innately human abilities gain prominence. 58% prioritize EQ-related skills such as innovative thinking and creativity over IQ-focused technical expertise and subject matter knowledge for future success in internal communications and HR roles.
Training and Change Management as Key Enablers
73% identify insufficient change management as a barrier to AI adoption success. Satisfaction with AI training correlates with usage frequency and optimism, underscoring the need for proactive upskilling to empower teams practically.
Kathy Bloomgarden, CEO of Ruder Finn, summarized the balance: "These findings demonstrate a workforce that is adapting to rapid change with both pragmatism and optimism," said Kathy Bloomgarden, CEO of Ruder Finn. "As AI accelerates innovation and productivity, leaders must not lose sight of the human drivers of engagement and culture. Technology can optimize how we work, but it's human empathy, communication, and purpose that determine how connected and motivated employees feel. The future of high-performing organizations will depend on their ability to integrate AI seamlessly while nurturing the emotional intelligence and trust that sustain strong workplace culture. This is a chance for leaders to truly lead, helping usher teams into a workplace of the future by redoubling efforts on upskilling and giving talent both the opportunities and support they need to flourish as the industry continues to evolve."
Nick Leonard, Global Chair of RF.engage, noted differing narratives: "We read and hear a lot about fears and concern around AI – that it will take jobs, change industries and reduce human interaction – but it seems that internal communicators are seeing a different response amongst their colleagues," said Nick Leonard, Global Chair of RF.engage. "There is a real feeling that AI can be a force for good, driving tangible benefits for both organizations and their people. However, more work needs to be done to harness this optimism; without better training and change management around AI implementation, organizations stand to miss out on this opportunity for transformational progress."
Kate Hardin, Executive Vice President at Ruder Finn, stressed leadership action: "We found that while respondents were optimistic about AI's possibilities, they didn't feel that optimism to experiment with new tools was matched by their organizations," said Kate Hardin, Executive Vice President at Ruder Finn. "With new tools emerging every day, it's reliant on leaders to proactively upskill and empower their teams in practical ways that apply to their day-to-day work."
The report underscores opportunities for leaders to blend AI advancements with human-centered approaches, fostering cultures where technology enhances rather than displaces emotional intelligence and connection.
About Ruder Finn
Ruder Finn is one of the world's largest independent global communications and integrated marketing agencies, leading the industry in AI strategy and implementation. Founded in 1948, Ruder Finn has defined and redefined PR for over 75 years, shaping communications that move industry-defining brands, companies, and leaders from what's now to what's next. Ruder Finn provides clients with bold strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences. The agency is organized around five core areas of expertise—Healthcare, Technology, Consumer Brand, Leadership and Workplace—with innovative tech incubator RF TechLab providing cutting-edge predictive analytics, AI-powered creative hub RF Studio53 offering breakthrough creative, and specialized teams delivering customer-focused digital engagement.
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