The growth of digital payments has brought an inevitable rise in dispute volumes, creating a significant revenue drain for global merchants. Justt, an AI-native chargeback automation platform, has been recognized for its innovative approach to this challenge by being named to the prestigious 2026 Forbes Fintech 50 list. This inclusion highlights the company's success in automating the end-to-end dispute workflow and helping merchants recover lost margins through scalable, data-driven evidence.
Justt has been officially included in the 2026 Forbes Fintech 50, a benchmark for innovation in financial services.
The platform is trusted by over 250 global enterprise merchants and 80,000 SMBs.
Justt utilizes dynamic arguments and tailored evidence to improve win rates through a continuous learning loop.
The system automatically factors in PSP fees to avoid contesting disputes where fighting is unlikely to be profitable.
In 2025, an increasing number of PSPs introduced fees for losing contested disputes, making accurate scoring essential.
Justt is backed by $100M in funding and handles disputes across various reason codes, card schemes, and issuers.
Chargebacks often erode profit margins long after a sale is completed, and manual intervention is frequently insufficient to achieve high win rates. Justt’s platform addresses this by ingesting transaction, customer, and historical dispute data to assemble tailored responses automatically. By scoring every dispute on expected win likelihood and potential fees, the platform ensures that merchants only contest cases that will result in a net positive recovery. This automated decision-making layer allows finance and payments teams to shift their focus from administrative paperwork to strategic growth.
The 2026 Forbes recognition comes at a critical time for the industry. As of 2025, many payment service providers (PSPs) began passing through fees to merchants who contest and subsequently lose a dispute. This shift has turned aggressive dispute fighting into a potential liability if not managed with precision. Justt’s AI-native approach mitigates this risk by applying predictive models that determine whether to contest or accept a case, protecting value in an increasingly complex fee environment.
"The Forbes Fintech 50 is the gold standard in fintech, and making this list has been a goal since we founded Justt in 2020," said Ofir Tahor, Co-Founder and CEO of Justt. "Chargebacks erode margin long after the sale, and while many businesses are already fighting them, they still are not seeing the win rates they deserve. We built Justt to change that, helping merchants recover more revenue with less manual effort."
By scaling domain expertise into its core solution, Justt continues to provide a defensible path for merchants to protect their revenue and streamline their dispute operations at scale.
About Justt
Justt is an AI-native platform for chargeback automation and payment dispute management. Backed by $100M in funding and trusted by 250+ global enterprise merchants, and more than 80,000 SMBs, Justt helps businesses recover more revenue lost from chargebacks by tailoring evidence at scale, optimizing results through A/B testing, and scaling domain expertise into the core of the Justt solution.
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