FlexPay has officially rebranded to Revaly, marking a strategic expansion from its roots in payment recovery to pioneering the new category of Payment Performance Management. The newly launched platform is designed to help merchants combat the hundreds of billions in annual revenue lost from failed legitimate transactions by optimizing payments across the entire lifecycle, from pre-authorization to post-decline recovery.
Quick Intel
FlexPay has rebranded to Revaly and launched a Payment Performance Management platform.
The platform moves beyond post-decline recovery to optimize transactions pre-authorization.
It addresses an estimated $300+ billion annual loss for merchants from false declines.
Revaly uses machine learning and payment ecosystem intelligence to boost approval rates.
Even a 1-2% lift in approval rates can mean millions in recovered revenue for merchants.
The company has pilot programs with card issuers to improve authorization decisioning.
Evolving Beyond Recovery
Since 2016, the company built a strong reputation as FlexPay, helping subscription and eCommerce businesses like LegalZoom and Young Living recover declined recurring payments. The rebrand to Revaly reflects an evolved vision that addresses the root causes of payment failure. The new platform leverages proprietary machine learning models and behavioral science to not only retry failed payments but also to optimize transaction data before authorization and engage customers when automated recovery is not possible.
Turning Payment Performance into Revenue Growth
In today's competitive landscape, where customer acquisition costs have risen sharply, losing a customer to a preventable payment failure is increasingly costly. Revaly's core value proposition is that every percentage point of improved approval rate translates directly into revenue growth and reduced customer churn. The platform works across the payment ecosystem with processors, fraud tools, and card networks to engineer transaction success, treating each protected approval as direct revenue earned.
A Strategic Shift for the Payment Industry
The introduction of Payment Performance Management as a category signifies a strategic shift from reactive recovery to proactive optimization. By focusing on the entire transaction journey, Revaly provides a holistic solution to a critical and costly problem for digital commerce. With support for major payment gateways and processors globally, Revaly is positioned to help businesses of all sizes protect their hard-earned revenue and turn payment reliability into a competitive advantage.
Revaly (formerly FlexPay) is the Payment Performance Management platform that helps businesses maximize approvals, reduce involuntary churn, and protect revenue they've already earned. Founded in 2016 and headquartered in Montreal, the company leverages advanced machine learning models, behavioral science research, and exclusive partnerships with card issuers and payment ecosystem players to engineer transaction success across the entire payment lifecycle. Revaly turns preventable declines into measurable growth—because approvals aren't luck, they're engineered.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.