Solsten Inc., a leader in AI-driven psychological insights, has secured growth funding from Decathlon Capital Partners to enhance its Elaris platform and expand its emotionally intelligent AI solutions for businesses worldwide.
Solsten secures funding to boost Elaris, its AI psychological platform.
Elaris leverages a database of 400,000 synthetic audiences for insights.
Funding supports new emotionally intelligent AI agent development.
Solsten’s AI helps businesses create on-brand ads and strategies.
Non-dilutive funding preserves shareholder equity and control.
Partnership with Decathlon fuels Solsten’s global AI personalization.
Solsten Inc., headquartered in Minneapolis, has partnered with Decathlon Capital Partners to secure significant growth funding. This investment will drive the development of emotionally intelligent AI agents, expand the Elaris platform launched on September 17, 2025, and enhance Solsten’s core database services. Elaris, built on the world’s largest psychological dataset, enables businesses to craft on-brand advertisements, products, and strategies by analyzing the desires, values, and behaviors of 400,000 synthetic audiences derived from real people.
Joe Schaeppi, CEO of Solsten, emphasized the platform’s impact: “A growing number of major companies are coming to Solsten to build deeper connections and stronger loyalty among members of their audiences.” The funding will accelerate Solsten’s ability to deliver actionable intelligence, helping companies across industries foster stronger customer relationships through personalized, psychology-driven strategies. The non-dilutive funding structure ensures Solsten retains management control and shareholder equity, paving the way for future growth.
Matt Hoffman, Managing Director of Decathlon Capital Partners, highlighted Solsten’s potential: “With Solsten’s insights, companies can build AI that truly understands people both emotionally and cognitively.” This partnership positions Solsten to lead in AI personalization, enabling businesses to integrate emotionally intelligent solutions into their operations. The funding supports Solsten’s mission to redefine how companies engage with their audiences, enhancing creativity and business outcomes.
Solsten’s innovative approach to understanding consumer psychology is set to transform industries by providing actionable, AI-driven insights. With Decathlon’s support, Solsten is poised to scale its offerings, empowering businesses to build stronger, more loyal customer bases through advanced AI technology.
Solsten (www.solsten.io) is the first company measuring human psychology at scale. Solsten's human insights engine empowers companies to unlock creative and business potential by deeply understanding their customers. Its new flagship platform, Elaris (www.elaris.new), transforms the world's largest psychological dataset into actionable intelligence, enabling companies to instantly create winning content and ideas to unlock new levels of customer growth. Headquartered in Minneapolis, Solsten was co-founded in 2018 by CEO Joe Schaeppi and COO Bastian Bergmann.
Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized growth-debt financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Menlo Park and Park City, Decathlon is active across a wide range of sectors. Learn more at www.decathloncapital.com.
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