Lusha has announced a strategic partnership with Clay, integrating as a verified data provider within the Clay ecosystem. The collaboration delivers Lusha’s premium, compliant B2B contact data, buying signals, and enrichment capabilities directly into Clay’s workflow automation platform, enabling go-to-market (GTM) engineers to build more accurate, efficient, and scalable revenue systems.
Yoni Tserruya, CEO and Co-Founder of Lusha, said, "I've watched Clay build something real. They didn't just coin a term 'GTM engineer.' They earned a category and built a community around it. When we looked at where the most serious builders work, it was Clay. This partnership was the obvious next step. Lusha brings the unified, verified data, the buying signals, and the compliance infrastructure. Clay brings the orchestration. Together, GTM builders get data they can build on and the ability to act on it."
The success of automated GTM strategies hinges on high-quality, verified data at the point of entry. Inaccurate contacts can disrupt routing, harm deliverability, and undermine reporting accuracy across outbound engines, RevOps automations, and signal-based frameworks.
Lusha’s integration allows Clay users to start workflows with validated business profiles and contacts, minimizing downstream corrections. By positioning Lusha as the primary or top enrichment source, teams achieve higher match consistency, protect sender reputation, and reduce the inefficiencies of multi-vendor “enrichment waterfalls.”
Modern revenue operations increasingly rely on real-time triggers rather than static lists. Lusha’s buying signals—including funding announcements, hiring velocity, headcount growth, and executive job changes—embed directly into Clay’s workflow builders. This enables context-aware personalization and timely outreach aligned with key account moments.
Lusha’s Lookalike Prospecting further enhances targeting by identifying “statistical twins” of best customers based on hiring patterns, departmental expansion, and digital footprint—moving beyond broad industry filters for precision.
As GTM automation expands internationally, compliance is a critical factor. Lusha’s accredited ISO 27701 (privacy management) and ISO 31700 certifications, along with full GDPR and CCPA adherence, provide a robust compliance shield. This supports enterprise teams in maintaining data governance, email deliverability, and operational consistency across regions, particularly in EMEA where Clay recently opened its first office in London.
“Lusha is great. Yoni Tserruya is great. I've truly been wanting to partner for years. Hyped it's happening now!” said Varun Anand, Co-founder and COO of Clay.
Lusha’s proprietary seven-step verification process combines community-sourced updates with vetted vendor partnerships to ensure data freshness, reliability, and compliance alignment worldwide.
About Lusha
Lusha is the premium B2B data intelligence layer trusted by more than 1 million users worldwide. The platform delivers verified contact data, buying signals, and compliant enrichment to power sales, RevOps, marketing, recruiting, and GTM engineering teams. With a focus on accuracy, deliverability, and privacy standards, Lusha helps organizations build efficient, scalable revenue systems.
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