Butter Payments, a leader in machine learning-driven payments recovery, is strengthening its executive team to support rapid growth and technological innovation. The company has announced the appointment of Sonali Sambhus as its new Chief Technology Officer (CTO). Sambhus, a seasoned technology leader with extensive experience in scaling AI and fintech platforms, joins Butter from Block, Inc. (formerly Square), where she led the Developer & ML Platform. This appointment is part of a series of strategic leadership hires aimed at scaling the platform to meet growing demand across the subscription economy.
Butter Payments has appointed Sonali Sambhus as its new Chief Technology Officer.
Sambhus was previously the head of the Developer & ML Platform at Block (Square).
She brings extensive experience in scaling AI and fintech platforms.
The hire supports Butter's goal to enhance its ML-driven payments recovery technology.
Failed payments cost the subscription industry over $440 billion annually.
The appointment is part of a broader executive team expansion under CEO Sofya Pogreb.
Sonali Sambhus's appointment is a strategic move to accelerate Butter's technology roadmap. Her background includes executive roles at Realtor.com, co-founding a data analytics startup, and serving as a fractional CTO and advisor to emerging fintech and AI companies. This deep technical expertise and proven leadership in building high-growth businesses will be critical as Butter seeks to enhance its patented machine learning models and expand the capabilities of its intelligent recovery platform.
Butter's platform addresses the critical issue of failed payments, which results in over $440 billion in lost revenue for the subscription industry each year. The company uses machine learning to analyze behavioral, transactional, and network data to predict and prevent payment failures for clients like The Athletic and Athena Club. Sambhus's mandate will be to advance this technology, enabling subscription brands to recover more lost revenue, reduce customer churn, and drive sustainable recurring growth.
The appointment of Sonali Sambhus as CTO signals a strong commitment to technological excellence and scalable innovation at Butter Payments. By bringing in a leader with her caliber of experience, Butter is well-positioned to refine its machine learning capabilities and solidify its leadership in the payments recovery space, helping subscription businesses tackle one of their most persistent revenue challenges.
Butter is the leader in failed payment recovery, enabling subscription brands to maximize top-line revenue through its machine-learning-powered platform. The company’s list of clients includes innovative brands such as The Athletic, Bobbie, and more. Butter’s patented ML technology tailors payment recovery based on each subscription brand’s unique transaction data, resulting in bespoke strategies that drive sustainable growth.
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