Acosta Group's Connected Commerce team has formed a strategic alliance with CommerceIQ, combining Acosta's omnichannel expertise with CommerceIQ's leading retail AI platform. This partnership creates one of the industry's first AI-driven agency teams, designed to help brands achieve faster, more impactful growth in the rapidly evolving connected commerce landscape.
Quick Intel
Acosta Group Connected Commerce and CommerceIQ have announced a strategic partnership that merges deep omnichannel retail expertise with advanced retail AI technology. This collaboration positions Acosta as a leader in AI-driven agency services, addressing the intense pace of decision-making in today's connected commerce environment.
Empowering Brands with Integrated AI and Omnichannel Expertise Acosta Group works at the intersection of brands and retailers, serving over 3,200 clients—including more than 130 billion-dollar brands—across grocery, CPG, consumer electronics, and other sectors. Its Connected Commerce team delivers omnichannel account management, digital shelf management, retail media, full-service Amazon support, and shopper marketing. CommerceIQ, the leading retail AI platform, supports over 2,200 brands and 1,450 partners globally by using AI teammates to continuously monitor digital signals, generate reports, run optimizations, and provide real-time recommendations that surpass traditional automation approaches.
Key Advantages of the Unified Platform The alliance creates a single, integrated system that combines sales, media, and content data into cohesive dashboards and workflows. This reduces data fragmentation, accelerates analysis, and frees teams to focus on strategic priorities such as joint business planning, creative problem-solving, and direct customer engagement. Brands benefit from enhanced media ROI, improved share of search, and measurable incremental sales growth through AI-powered insights and automation.
Leadership Perspectives "This partnership enables us to strategically leverage CommerceIQ's advanced technology and AI-driven capabilities with our own omnichannel expertise, resulting in an ability to act faster, think bigger, and deliver stronger results for our clients – critical in today's fast-moving marketplace," said John Carroll, president, Connected Commerce for Acosta Group.
"We are gaining a measurable technological edge," said Carroll, "accelerating data stitching and unlocking more time for strategic initiatives, joint business planning, creative problem-solving, and direct customer engagement."
Rohan Ganeson, president, CommerceIQ, added, "This strategic alliance will deliver transformative solutions for our shared clients. Moving forward, we will continue to double down on our platform investments, accelerating innovation and delivering best-in-class solutions, with a key focus on advancing agentic AI to unlock new efficiencies across commerce operations. The additive agency capabilities of Acosta Group provide a powerful advantage to our clients today and looking into the future."
Team Integration and Future Focus As part of the partnership, CommerceIQ client-facing experts are integrating into Acosta Group's Connected Commerce team to drive faster adoption of the platform and strengthen end-to-end managed services. Both leaders highlighted the strong cultural alignment around innovation and client priorities, ensuring a smooth transition for clients and associates. The alliance aims to build agency solutions that meet current needs while becoming essential for future commerce success.
About Acosta Group
Acosta Group is a collective of the most trusted retail, marketing, and foodservice agencies empowering brands and retailers to win in the modern marketplace. By delivering transformative, commerce-focused solutions and more than 98 years of expertise, Acosta Group connects the company's partners with people at every point in the consumer journey. Comprised of Acosta, ActionLink, ADW, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services, and Product Connections, Acosta Group understands and anticipates evolving consumer needs, fueling accelerated performance to connect tomorrow's commerce today. For more information, please visit acosta.group.
About CommerceIQ
The CommerceIQ AI platform powers profitable digital commerce growth for over 2,200 of the world's leading brands with AI teammates for retail media, sales, and the digital shelf. Built on a unified view of your business, CommerceIQ continuously analyzes performance to deliver real-time, actionable insights, provide recommendations, and automate workflows that improve share of search, maximize media ROI, and boost incremental sales. Designed to streamline reporting and outperform traditional rules-based systems, CommerceIQ is trusted by the world's top brands and a global network of more than 1,450 partners.
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