Comperemedia, a leading provider of go-to-market intelligence for financial services, has announced the integration of Equifax® risk scores directly into its Comperemedia Direct platform. This enhancement provides marketers with a powerful new dimension for analyzing competitor strategies and consumer targeting patterns. Financial institutions can now leverage this integrated data to benchmark competitor acquisition activity, assess credit risk distribution, and identify precise portfolio growth opportunities with greater confidence and precision.
Quick Intel
Comperemedia now integrates Equifax risk score data into its platform.
Marketers can benchmark competitor acquisition strategies using risk data.
The integration helps identify untapped segments for portfolio growth.
It allows for assessment of credit risk distribution in the market.
The goal is to turn competitive intelligence into actionable strategies.
This enhances data-driven decision-making for financial marketers.
Empowering Smarter, Data-Driven Marketing Decisions
The integration addresses a critical need for deeper insight into the competitive landscape. By having direct access to robust risk score data within the Comperemedia platform, clients can move beyond simply observing competitor marketing activity to understanding the underlying credit risk profiles of the customers being targeted. This allows for a more nuanced analysis of strategies, such as "Balance Build" campaigns, and helps marketers make smarter, faster decisions to drive measurable results.
"This partnership with Equifax reflects our commitment to bringing richer, more actionable insights to our clients," said Ben Dietz, Managing Director, Comperemedia. "Starting today, clients can access integrated risk scores through our platform to better understand their competitive landscape and sharpen their growth strategies."
A Partnership Focused on Advancing Market Intelligence
The collaboration underscores a shared commitment from both organizations to advance data-driven decision-making in the financial services industry. By combining Comperemedia's extensive coverage of marketing strategies with Equifax's authoritative risk data, the partnership aims to provide a more holistic and predictive view of the market.
"Equifax is proud to partner with Comperemedia to enhance how financial institutions use data to make smarter, fairer lending and marketing decisions," said Melinda McBride, SVP of Partnerships and GM, Data-driven Marketing, Equifax. "By integrating our risk scores into the Comperemedia platform, we're helping clients gain the intelligence they need to compete and grow responsibly."
This integration equips financial marketers with a significant competitive advantage, enabling them to connect insights across products and channels to craft more effective and informed growth strategies.
Comperemedia, a Mintel company, provides intelligence on the marketing and communication strategies of leading financial services, insurance, telecom, and utilities brands. Combining unmatched data coverage with expert analysis, Comperemedia empowers clients to anticipate competitors' moves, refine strategy, and drive growth.
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