Appcast, a leading recruitment marketing platform powered by programmatic technology, has been named a Strategic Challenger in the 2025 Fosway 9-Grid™ for Talent Acquisition. This marks the third consecutive year that Europe’s top HR industry analyst, Fosway Group, has recognized Appcast for its strategic momentum in the enterprise talent acquisition space.
Appcast named Strategic Challenger in 2025 Fosway 9-Grid™ for Talent Acquisition.
Third consecutive year of recognition, reflecting strong market performance.
Appcast’s platform supports enterprise hiring with AI and automation.
Recent acquisitions enhance Appcast’s service portfolio for global clients.
AppcastOne launched in the U.K. in January 2025 for recruitment marketing.
Focus on precision, efficiency, and quality of hire in talent acquisition.
The Fosway 9-Grid™ evaluates solutions based on Performance, Potential, Market Presence, Total Cost of Ownership, and Trajectory. Appcast’s progression from Potential Leader in 2023 to Strategic Challenger in 2024 and 2025 highlights its growing influence in the talent acquisition market. The platform’s ability to address the needs of large, complex global organizations through AI-driven automation and data analytics has solidified its position as a key player.
“We’re honored to be recognized by Fosway as a strategic player in today’s evolving talent acquisition landscape,” said Roy Jacques, managing director for U.K. and EMEA at Appcast. “As hiring becomes more complex and data-driven, our continued growth across Europe, ongoing commitment to innovation, and deep client partnerships have positioned us to help employers navigate AI transformation, regulatory change, and shifting market dynamics, all while delivering measurable hiring outcomes at scale.”
The talent acquisition landscape is shifting toward precision and efficiency, with organizations prioritizing quality hires over volume. Appcast’s programmatic technology enables employers to optimize their recruitment funnels, leveraging AI and data to enhance hiring outcomes. Recent acquisitions have further strengthened Appcast’s service offerings, enabling it to meet the evolving demands of enterprise clients.
“With talent supply increasing across many sectors, the focus in talent acquisition is shifting from volume to precision, efficiency and quality of hire,” said David Wilson, CEO and founder of Fosway Group. “Appcast is well positioned to support this shift through its programmatic technology and expanding service portfolio, strengthened by recent acquisitions. Its ability to deliver measurable recruitment outcomes and support enterprise-scale hiring underpins its Capitalizing trajectory and its recognition as a Strategic Challenger on this year’s 9-Grid.”
In January 2025, Appcast launched AppcastOne, its award-winning recruitment marketing platform, in the U.K. This platform empowers employers to streamline hiring processes and achieve measurable results through advanced programmatic advertising. The launch aligns with Appcast’s mission to deliver innovative solutions that address the complexities of modern talent acquisition.
Appcast’s recognition as a Strategic Challenger underscores its commitment to driving value for enterprise clients. By combining cutting-edge technology with strategic partnerships, Appcast is redefining how organizations attract and retain top talent in a competitive market.
Appcast is the leading recruitment marketing platform powered by programmatic. With advanced technology, unmatched market data and a team of the industry's best recruitment marketers, Appcast's technology and services drive hiring outcomes for more than 1,000 customers. Appcast is headquartered in Lebanon, N.H. with offices throughout North America and Europe. Appcast is a subsidiary of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.
Fosway Group is Europe’s #1 HR industry analyst. The Fosway 9-Grid™ provides a unique assessment of the principal learning and talent supply options available to organisations in EMEA. The analysis is based on extensive independent research and insights from Fosway’s Corporate Research Network of over 250 organizations, including BP, HSBC, PwC, RBS, Sanofi, Shell and Vodafone.
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