Wix.com Ltd. has launched a dedicated app within ChatGPT, enabling users to create professional, production-ready Wix Harmony websites directly through natural conversation. Powered by OpenAI’s Apps SDK and Wix’s Model Context Protocol (MCP), the integration lets anyone describe their desired website via text or voice prompts, instantly generating a fully functional site complete with built-in commerce, scheduling, payments, SEO, accessibility, security, and performance features. Users can further refine the site, add business capabilities, analyze performance, and make changes—all within the ChatGPT interface. Existing Wix users can also connect and manage their sites seamlessly in the same conversational environment.
“With Wix Harmony we’ve redefined how people can build online, and now we’re extending that experience into ChatGPT,” said Shahar Talmi, GM of Developer Platform at Wix. “By adding another powerful entry point to Wix Harmony, we’re making it even easier for anyone to start, run and grow their online presence in the environments they already use every day.”
"We want to help our customers use AI to solve problems and deliver genuine impact,” said Sanj Bhayro, Managing Director EMEA Sales at OpenAI. “Wix is a great example of the kind of real-world value apps can bring into ChatGPT, helping users go from an idea to a live online presence all in one place.”
This collaboration bridges conversational AI with no-code website creation, lowering barriers for individuals and businesses to establish or enhance their digital presence. Every site created through the Wix app in ChatGPT is fully hosted and accessible via the chat interface or Wix Business Manager, ensuring enterprise-level reliability and performance from the moment of generation.
About Wix.com Ltd.
Wix’s vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online. Powered by advanced AI and enterprise-grade infrastructure, Wix is trusted by millions of users worldwide. Founded in 2006 and strengthened by the acquisition in 2025 of Base44, the no-code application platform, Wix is continuing to build for the future of the internet.
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