1.png)
Persistent Systems, a global leader in digital engineering and enterprise modernization, announced on July 3, 2025, the appointment of Shimona Chadha as Chief Marketing Officer. With over 20 years of marketing expertise, Chadha will lead the company’s global marketing strategy, focusing on brand positioning and business growth through integrated marketing initiatives.
Shimona Chadha named Chief Marketing Officer at Persistent Systems.
Brings 20+ years of experience from HCLTech, Vodafone Idea, and Abbott.
Will drive global marketing strategy and brand differentiation.
Previously led AI-powered marketing engine at HCLTech for revenue growth.
Recognized with Forrester’s 2025 Program of the Year and Stevie Awards.
Based in New Jersey, joins Persistent’s executive leadership team.
Chadha joins Persistent Systems from HCLTech, where she served as Vice President and Head of North America Vertical Marketing. At HCLTech, she spearheaded revenue growth and developed a Generative AI-powered marketing engine, enhancing brand visibility and go-to-market effectiveness. Her prior roles at Vodafone Idea and Abbott focused on customer-centric growth strategies, earning her industry accolades such as Forrester’s Program of the Year 2025 and the Stevie Award for Women in Business.
Sandeep Kalra, CEO and Executive Director of Persistent, stated, “We are thrilled to welcome Shimona to Persistent as we accelerate our AI-led, platform-driven services strategy. With our global client relationships continuing to grow in scale and depth, the need for a brand that reflects both our innovation edge and execution excellence has never been greater. Shimona brings a results-oriented, data-informed approach to marketing, aligning brand strategy with business objectives to deliver measurable outcomes.”
As Chief Marketing Officer, Chadha will focus on strengthening Persistent’s market engagement and amplifying its differentiation in the digital engineering and enterprise modernization sectors. Her data-driven approach aligns brand strategy with business goals, aiming to enhance pipeline conversion and global market presence. Based in New Jersey, she joins Persistent’s executive leadership team, bringing her advocacy for inclusive leadership and talent development, evidenced by her work with IAOP and mentorship in the tech ecosystem.
Shimona Chadha commented, “Persistent’s strong momentum, forward-thinking leadership culture, and distinctive global ambitions make this a defining moment to join the Company and contribute to its inspiring journey. Marketing plays a pivotal role in scaling revenue, strengthening brand relevance, and shaping how we consistently show up and win the market. I’m excited to help expand that impact with purpose and precision.”
Persistent Systems, with over 24,500 employees across 19 countries, is a key player in digital transformation, leveraging AI and platform-driven services. Chadha’s appointment follows the departure of Gurvinder Sahni, who served as CMO until moving to Altimetrik in June 2025. Her expertise positions Persistent to capitalize on the growing demand for AI-driven solutions, with the company’s stock (BSE: 533179, NSE: PERSISTENT) reflecting positive market sentiment post-announcement.
Chadha’s leadership is expected to drive Persistent’s brand evolution, aligning its innovative capabilities with the needs of global clients in industries like healthcare, finance, and technology.
Persistent Systems is a global services and solutions company delivering Digital Engineering and Enterprise Modernization to businesses across industries. With over 24,500 employees located in 19 countries, the Company is committed to innovation and client success. Persistent offers a comprehensive suite of services, including AI-enabled software engineering, product development, data and analytics, CX transformation, cloud computing, and intelligent automation. The Company is part of the MSCI India Index and is included in key indices of the National Stock Exchange of India, including the Nifty Midcap 50, Nifty IT, and Nifty MidCap Liquid 15 as well as several on the BSE such as the S&P BSE 100 and S&P BSE SENSEX Next 50. Persistent is also a constituent of the Dow Jones Sustainability World Index. The Company has achieved carbon neutrality, reinforcing its commitment to sustainability and responsible business practices. As a participant of the United Nations Global Compact, Persistent is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals. With 327% growth in brand value since 2020, Persistent is the fastest-growing IT services brand in the 2024 Brand Finance India 100 Report.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.