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Medallia, Inc., the global leader in customer and employee experience, has been positioned as a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer (VoC) Platforms report. This marks the fifth consecutive time Medallia has achieved this recognition, based on its strong performance in Completeness of Vision and Ability to Execute.
Medallia's consistent leadership in the VoC space underscores its focus on converting vast amounts of customer data into practical results for enterprises. The company's Experience Cloud platform stands out by integrating signals from every touchpoint and applying advanced AI to generate intelligence that drives transformation.
“We believe Medallia’s recognition as a Leader reflects our mission to turn massive volumes of customer data into meaningful business outcomes,” said Fabrice Martin, Chief Product Officer at Medallia.
“We believe Medallia’s recognition as a Leader reflects our mission to turn massive volumes of customer data into meaningful business outcomes,” said Fabrice Martin, Chief Product Officer at Medallia. “By unifying 100% of customer signals into actionable insights, we aren't just measuring experiences – we’re transforming them. Our Frontline-Ready AITM puts real-time intelligence and recommendations into the hands of more than eight million users every week, moving organizations past simple insights and into a system of immediate actions and continuous improvement.”
In the past year, Medallia has advanced its Frontline-Ready AITM capabilities within the Medallia Experience Cloud. These developments make intelligent insights more accessible across organizations, linking them directly to measurable business impacts through innovative features that support faster decision-making and action.
Medallia's expanded AI tools empower teams to move beyond analysis toward real-time execution. Features like Intelligent Summaries provide concise overviews of feedback, while Root Cause Assist identifies underlying issues automatically. Smart Response generates tailored replies, and Themes with GenAI uncover patterns efficiently. Newer additions such as Insights Assistant, Smart Topic Builder, and Action Planning further streamline processes for frontline and leadership users.
Over 2,000 of the world's largest brands trust Medallia to unify customer signals and leverage industry-leading AI for the intelligence required to evolve their operations. Success stories from brands like Mayo Clinic, Santander, and United Rentals were highlighted at Medallia's recent Experience ‘26 event in Las Vegas.
Medallia's ongoing commitment to AI-powered experience management positions it as a key partner for organizations seeking to elevate customer and employee experiences into drivers of sustained growth and performance.
About Gartner
Gartner, Magic Quadrant™ for Voice of the Customer Platforms, By Deborah Alvord, Michael Maziarka, Chad Storlie, Maria Marino, Brad Fager, 9 March 2026
About Medallia
Medallia is the global leader in customer and employee experience, trusted by the world’s most iconic brands — including 7 of the Fortune 10. Medallia’s AI-driven platform helps enterprise organizations turn billions of feedback signals into clear, prioritized actions. With deep domain expertise, a powerful partner ecosystem, and consistent leadership recognition from top industry analysts, Medallia transforms customer experience into a strategic driver of business growth.
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