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In the competitive landscape of enterprise services, delivering timely, reliable notifications is critical for user engagement. Aurora Mobile Limited, a leading Chinese customer engagement technology provider, has partnered with enterprise expense management platform Fenbeitong. The collaboration integrates Aurora Mobile's intelligent push notification solution, JPush, into Fenbeitong's core application to enhance messaging efficiency, ensure delivery across diverse devices, and drive a superior user experience for finance teams and employees.
Aurora Mobile partners with enterprise expense platform Fenbeitong.
The partnership integrates Aurora Mobile's JPush intelligent push notification solution.
JPush ensures reliable delivery across Android, iOS, HarmonyOS, and major brand-specific channels.
Goals include improving message delivery rates, timeliness, and user engagement for Fenbeitong.
JPush enables user segmentation for personalized notifications (e.g., finance vs. employee alerts).
The solution is certified for security and data compliance in China.
Fenbeitong, serving a large base of employees and business clients, requires reliable delivery of time-sensitive notifications like reimbursement updates and policy changes. Traditional push methods often struggled with coverage and accuracy. The integration of JPush establishes a stable, high-performance messaging channel capable of handling tens of billions of daily visits. Its intelligent channel selection automatically routes notifications through the most reliable path (e.g., manufacturer channels, APNs, FCM) to ensure critical messages reach users promptly, even under poor network conditions.
A key technical advantage of JPush is its comprehensive cross-platform and cross-device support. It is compatible with Android, iOS, HarmonyOS, QuickApp, and Web, and integrates with the system-level push channels of all major Chinese smartphone brands (Huawei, Xiaomi, OPPO, Vivo, etc.). This guarantees a consistent notification experience for every Fenbeitong user regardless of device. Furthermore, JPush has passed security evaluations by the China Academy of Information and Communications Technology (CAICT) and connects to the national SDK management platform, providing essential data security and regulatory compliance assurances for Fenbeitong's enterprise environment.
Beyond reliability, JPush provides sophisticated user segmentation tools. Fenbeitong can use tags and aliases to target notifications based on user role and behavior—sending approval alerts to finance teams and spending reminders to employees. This personalization increases message relevance and click-through rates while reducing notification fatigue. The robust messaging infrastructure not only improves core user experience and retention but also strengthens Fenbeitong's platform for future promotional campaigns and ecosystem expansion.
This partnership represents a strategic technology upgrade for Fenbeitong, moving from basic notification delivery to an intelligent, secure, and omnichannel engagement layer. For Aurora Mobile, it showcases the application of its core messaging technology in a critical enterprise vertical—finance and expense management—where reliability and compliance are paramount. The collaboration is poised to enhance the efficiency of enterprise operations by ensuring seamless communication, thereby unlocking greater value for businesses and their employees.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.
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