AIM B2B, a new marketing and communications agency under the Custom Media group, launched in Tokyo on July 10, 2025, aiming to transform B2B marketing across Asia. Leveraging decades of media expertise, the agency combines strategic insight, creative storytelling, and a results-driven approach to empower brands in complex Asian markets.
AIM B2B launches in Tokyo under Custom Media group.
Focuses on strategic storytelling and data-driven B2B marketing.
Introduces AIM Framework: Adapt, Implement, Maximize.
Targets growth, trust, and connections in Asia’s markets.
Coincides with Custom Media’s Japan content marketing report.
AI proficiency highlighted as top skill for marketers.
AIM B2B offers a comprehensive suite of services designed to drive growth and build trust. From data-driven strategies and memorable branding to engaging narratives and digital experiences, the agency helps clients navigate Asia’s competitive landscape. “Our promise is simple: Always Forward,” said Robert Heldt, CEO & Co-founder at AIM B2B. “We’re here to move your business forward with purpose and precision, helping you go beyond what’s expected and explore new possibilities.”
Central to AIM B2B’s approach is its three-phase AIM Framework. The Adapt phase focuses on understanding client markets and audiences through tailored localization. The Implement phase brings visions to life with creative storytelling and precise activation strategies. The Maximize phase ensures sustained success by tracking, analyzing, and refining campaigns for measurable growth.
As part of Custom Media, AIM B2B draws on a legacy of storytelling and market trust. “Drawing on our decades of experience as B2B publishers, storytelling has always been at our core, earning us a strong reputation for trust and reliability in the market,” said Simon Farrell, Publisher & Co-founder. This expertise enables AIM B2B to craft compelling narratives that resonate with Asian audiences.
The launch aligns with Custom Media’s presentation of its report, “Insights from the Content Marketing Landscape in Japan,” highlighting AI proficiency as the top skill for content marketers in the next 1–3 years. This shift from last year’s hesitancy toward AI underscores the need for responsible innovation in rapidly evolving marketing technologies, a core focus for AIM B2B’s strategies.
With a team driven by curiosity and integrity, AIM B2B is poised to redefine B2B marketing in Asia, fostering innovation and delivering measurable results for clients.
AIM B2B is a Tokyo-based integrated PR and marketing agency focused on empowering B2B brands in Asia through strategic storytelling, creative innovation and data-driven insights. With a commitment to moving businesses forward, AIM B2B helps its clients navigate the complexities of today's competitive market—Always Forward.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.