Seismic, a San Diego-based leader in AI-powered enablement, announced on July 22, 2025, that it has achieved ISO 42001 certification, the first international standard for managing AI responsibly across enterprises. This certification, covering the Seismic Enablement Cloud™ and its Aura AI engine, underscores Seismic’s commitment to trust, transparency, and governance, particularly for regulated industries like financial services, life sciences, and insurance. Trusted by over 2,000 organizations, Seismic strengthens its position in the $7 billion sales enablement market with secure, compliant AI solutions.
Announced July 22, 2025: Seismic achieves ISO 42001 certification for AI governance.
Covers Seismic Enablement Cloud™ and Aura AI, ensuring data protection and compliance.
Trusted by 2,000+ organizations, including 12 of the top 15 global financial firms.
Integrates with Salesforce, Microsoft, and Slack for scalable, secure AI workflows.
Reduces content search time by 70% and boosts sales productivity by 25%, per client data.
Aligns with $7B sales enablement market, projected to reach $12B by 2030.
ISO 42001, published by the International Organization for Standardization (ISO), sets a global benchmark for AI governance, risk management, and ethical deployment. Seismic is among the first tech providers for go-to-market (GTM) teams to attain this certification, ensuring its AI features—powered by Aura AI—meet stringent standards. “As more companies integrate AI into their go-to-market strategies, confidence and clarity around its use become critical,” said Doug Winter, co-founder and CEO of Seismic. “This certification reflects the intentional progress we’ve made as an AI-first company.”
Key features of Seismic’s certified AI include:
Trust and Transparency: AI respects user permissions and content access rules, with clear feature disclosure.
Global Standards Compliance: Aligns with ISO 42001, EU AI Act, and NIST AI Risk Management Framework.
Integrated Ecosystem: Operates securely within integrations like Salesforce, Microsoft, and Slack.
Data Protection: No customer data is shared with public models or retained by third-party LLMs.
Seismic, founded in 2010, serves over 2,000 organizations, including 12 of the top 15 global financial firms, with offices in North America, Europe, Asia, and Australia. Its Enablement Cloud™ unifies content, training, and analytics, reducing content search time by 70% and boosting sales productivity by 25%, per client data. The ISO 42001 certification complements Seismic’s existing credentials (SOC 2 Type II, ISO 27001, ISO 27701), reinforcing its leadership in the $7 billion sales enablement market, projected to reach $12 billion by 2030.
The certification addresses the needs of regulated industries like financial services, life sciences, and insurance, where 82% of organizations cite AI governance as a priority, per 2025 industry reports. Seismic’s Spring 2025 Product Release, including its Role-Play Agent, further enhances its AI-driven enablement capabilities.
Posts on X from @SeismicSoftware highlight enthusiasm for the ISO 42001 certification, emphasizing trust and security in AI deployment. The certification aligns with global trends, as seen with Microsoft 365 Copilot and Thomson Reuters also achieving ISO 42001 in 2025, reflecting growing demand for responsible AI. Seismic’s competitors, like Highspot and Showpad, lag in achieving this standard, giving Seismic a competitive edge in regulated sectors. The certification also supports compliance with emerging regulations like the EU AI Act, critical for 68% of enterprises facing stricter AI oversight.
Seismic’s ISO 42001 certification solidifies its role as a trusted partner, delivering responsible, compliant AI solutions that empower GTM teams in regulated industries to drive growth with confidence.
Seismic is the global leader in AI-powered enablement, empowering go-to-market leaders to drive strategic growth and deliver exceptional customer experiences at scale. The Seismic Enablement Cloud™ is the only unified AI-powered platform that prepares customer-facing teams with the skills, content, tools, and insights needed to maximize every buyer interaction and strengthen client relationships. Trusted by more than 2,000 organizations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth. Seismic is headquartered in San Diego with offices across North America, Europe, Asia and Australia.
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