QVC, a global leader in live shopping, is launching the second year of its Age of Possibility mission with a groundbreaking TikTok Shop Super Brand Day on May 14, 2025. This first-of-its-kind, eight-hour livestream event, hosted in Santa Monica, California, will introduce the 2025 Q50 ambassadors, including Hoda Kotb, Carla Rockmore, and Kathy Hilton, alongside returning figures like Kathie Lee Gifford. Focused on empowering women over 50, the event offers exclusive deals and creator-led content across beauty, fashion, home, and kitchen categories.
QVC hosts its first TikTok Shop Super Brand Day on May 14, 2025.
Features 2025 Q50 ambassadors like Hoda Kotb and Kathy Hilton.
Eight-hour livestream from Santa Monica starts at 1 p.m. ET.
Offers exclusive deals in beauty, fashion, home, and kitchen.
Targets women over 50 with empowering, community-driven content.
Builds on QVC’s 24/7 TikTok Shop live shopping experience.
QVC’s TikTok Shop Super Brand Day marks a milestone in its shift toward social-driven commerce, following its debut as the first U.S. retailer to launch a 24/7 live shopping experience on TikTok Shop. The May 14 event, streaming live from 10 a.m. PT (1 p.m. ET), will feature an engaging mix of TikTok creators, Q50 ambassadors, and brand partners. This initiative aligns with QVC’s mission to modernize retail by meeting Gen X women on platforms like TikTok, where they seek inspiration and connection.
The Quintessential 50 (Q50) is a collective of women over 50, including celebrities, activists, and entrepreneurs, dedicated to celebrating life’s possibilities. New 2025 ambassadors include journalist Hoda Kotb, fashion designer Carla Rockmore, and socialite Kathy Hilton, joining returning members like Kathie Lee Gifford, Stacy London, and Barbara “Babs” Costello. “You know I love the phrase ‘right on time,’ and becoming part of the Q50 is exactly that,” said Hoda Kotb, Journalist and New Q50 Ambassador. The event will feature keynotes and panels discussing community-building, joy after 50, and content creation.
The eight-hour livestream, hosted in Santa Monica, will include immersive experiences, a red-carpet entrance, and appearances by Q50 ambassadors and QVC hosts. Shoppers can explore curated collections with event-only deals across beauty, fashion, home, and kitchen categories, exclusively available on QVC’s TikTok Shop. The content is designed to empower women, emphasizing style and transformation as ageless qualities. Viewers can tune in via QVC’s TikTok profile (@QVC) for a vibrant, community-driven shopping experience.
QVC’s Age of Possibility platform, launched in 2024, aims to redefine life after 50 as a time of opportunity. “The Age of Possibility is not a mission for just one group...it’s a universal feeling,” said Annette Dunleavy, VP of Brand Marketing at QVC Group and Q50 Ambassador. By leveraging TikTok’s engaged Gen X communities, QVC delivers value-driven, entertaining content that resonates with its audience, addressing challenges like soft sales amid weak consumer confidence.
This TikTok Shop Super Brand Day positions QVC as a pioneer in live social shopping, blending celebrity influence, exclusive deals, and community engagement to empower women and redefine retail. Fans can explore the Q50 and event details at QVC.com, joining a movement that celebrates ageless possibility.
QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, Facebook, Instagram, TikTok, YouTube, Pinterest, websites and mobile apps. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy.
QVC Group, Inc is a Fortune 500 company with six leading retail brands – QVC, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – and other minority interests. QVC Group is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.
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