PulseAd, an AI-powered retail media platform and Amazon Verified Partner, has launched its US operations in Seattle, targeting the $280 billion retail advertising market. Founded in March 2024, PulseAd’s technology has already driven significant growth for global brands, positioning it to disrupt traditional AdTech giants.
PulseAd launches US operations in Seattle, targeting $280B retail media market.
Achieved 99% new customer growth and 1,500% sales surge on Amazon Prime Day.
AI-first platform integrates Amazon, Google, Meta, and TikTok for unified management.
Plans Walmart, Target, and Instacart integrations in H2 2025.
Developing “Pulsy,” an AI assistant for campaign optimization.
Led by CEO David Yun with $1.3B e-commerce expertise.
PulseAd’s Seattle headquarters, established in March 2024, capitalizes on the retail media boom, projected to grow from $150 billion in 2024 to $280 billion by 2027. “We’re entering the North American market with technology that has demonstrated measurable results during the most competitive shopping periods,” said CEO David Yun. The platform’s AI-driven approach challenges legacy AdTech by offering superior campaign optimization.
PulseAd’s clients, including a global electronics giant and K-Beauty brands, have seen remarkable results:
99% increase in new customer acquisition.
61% rise in repeat customer purchases.
1,500% sales growth during Amazon Prime Day via keyword optimization.
23% boost in brand repurchase rates. These metrics, achieved through AI-driven traffic acquisition, position PulseAd as a formidable competitor to US AdTech leaders retrofitting AI into older platforms.
Unlike traditional agencies or platforms requiring in-house expertise, PulseAd’s managed service uses AI to redesign campaign management. “We’ve architected our entire platform around AI from day one,” Yun explained, likening it to Tesla’s ground-up approach. The platform unifies Amazon, Google, Meta, and TikTok, enabling retailers to manage cross-channel performance in one dashboard, critical for driving marketplace sales.
PulseAd’s leadership includes CEO David Yun, who managed $1.3B in GMV at Kakao, CTO Kyle Choi with scalable data expertise, and COO Jay Kim, formerly of Google. The company plans to integrate with Walmart, Target, and Instacart in H2 2025 and is developing “Pulsy,” an AI assistant for campaign analysis. These moves align with the $50B+ US e-commerce ad market led by Amazon.
Retail media’s rapid growth, with Amazon generating $50B annually and Walmart scaling double-digit ad revenue, underscores PulseAd’s opportunity. “Retail media provides superior attribution and ROI measurement,” Yun noted, highlighting brands’ shift from search and social budgets. PulseAd’s AI-driven optimization aims to capture a share of the $280B market, serving beauty, electronics, and consumer goods brands.
PulseAd’s Seattle hub enables direct collaboration with US retailers, positioning it to lead the third wave of digital advertising after search and social. With $100K in seed funding from investors like SparkLabs and plans for major platform integrations, PulseAd is set to transform retail media efficiency, challenging established players like Criteo and The Trade Desk.
PulseAd provides AI-powered e-commerce advertising solutions as a retail media platform. As an Amazon Verified Partner and the first Korean company to achieve this status, PulseAd helps retailers optimize advertising performance across multiple platforms, serving brands in beauty, electronics, lifestyle, and consumer goods categories.
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