Info-Tech Research Group has published a major new blueprint, Take Control of IT’s Narrative, revealing a persistent and widening perception gap that keeps IT departments trapped in a reactive “order-taker” image despite their growing strategic importance.
Despite driving modernization, innovation, and transformation, many IT organizations remain viewed as reactive support functions. Info-Tech’s diagnostics show the consequences are severe: limited influence, constrained budgets, and missed opportunities to partner on enterprise strategy.
"Many CIOs are delivering far more value than their organizations recognize, yet their brand is still shaped by outdated assumptions," says Laura Herran Sanchez, associate product manager at Info-Tech Research Group. "A compelling IT brand is not built through slogans or presentations. It comes from consistent behaviors, clear expectations, and intentional communication that make IT’s purpose and contributions visible across the enterprise. CIOs who take control of their narrative can shift perceptions, strengthen relationships, and unlock greater influence."
Info-Tech’s blueprint provides a practical, step-by-step process:
The blueprint includes ready-to-use tools: IT Brand Playbook, IT-on-a-Page template, monthly communications catalog, stakeholder profiles, and journey-mapping guidance.
By following this structured approach, CIOs can move IT from misunderstood cost center to recognized strategic partner that visibly drives business outcomes.
Info-Tech Research Group is one of the world's leading research and advisory firms, serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
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