Domo announced that Later, an influencer marketing platform, is utilizing Domo’s AI and data platform to manage and visualize data, enhancing decision-making and revenue opportunities for its creator network. This partnership has transformed Later’s ability to support thousands of creators in the retail and marketing space.
Later uses Domo’s AI platform to handle data growth and provide actionable insights.
Supports 750+ top creators with a “golden path” to optimize engagement and earnings.
Domo enables a data-driven culture across all levels of Later’s operations.
Partnership aims to rival paid search and social with data-driven influencer marketing.
Domo’s stock (DOMO) up 781.82% YTD, reflecting strong market confidence.
Later connects 200K+ creators with brands, driving billions of social interactions.
Following explosive growth in 2022, Later struggled to manage the influx of data from thousands of new creators joining its platform. The company needed a solution to provide actionable insights to its network of over 200,000 high-affinity creators and brands. Domo’s AI and data platform enabled Later to capture and analyze complex data, identifying strategies used by its 750 most successful creators to establish a “golden path” for success.
“Domo is literally at every level of our business, and it has really created a data-driven culture here,” said Emily Sutton, chief of staff at Later. “Not only are we looking at it from a C-suite perspective, but people at all levels are using Domo daily to drive decision-making for the business.”
Domo’s platform empowers Later to provide creators with insights and actionable steps to maximize engagement and revenue. By integrating over 1,000 data connectors, including Salesforce and Snowflake, Domo centralizes data from CRMs, social platforms, and retail campaigns, enabling creators to optimize their strategies. This has shifted influencer marketing from a brand-awareness tool to a direct revenue driver, rivaling paid search and social advertising.
Mark Maughan, COO at Domo, stated, “With the rapid expansion and use of social platforms, Later has captured the power of data so that its creators can grow and scale efficiently in the fast-paced retail and marketing space. We’re thrilled that Later chose Domo to support the organization and its thousands of creators and influencers with the data and insights they need to drive revenue opportunities.”
Later’s proprietary insights, derived from billions of social interactions, are enhanced by Domo’s AI capabilities, such as natural language queries via AI Chat and automated workflows. These tools allow brands to measure campaign performance, optimize spend, and attribute value across marketing funnels using models like first touch and weighted touch. The partnership has driven measurable results, with creators earning revenue faster and brands achieving predictable revenue channels.
Domo’s integration with Snowflake, announced on June 26, 2025, further strengthens Later’s ability to centralize data in a secure, scalable environment, amplifying its analytics capabilities.
Domo’s stock surged 781.82% year-to-date, reflecting investor confidence in its AI-driven analytics solutions. Later, managing 10 million influencers and billions of social interactions, is positioned to redefine influencer marketing as a bottom-line revenue driver. The partnership’s focus on AI-powered insights aligns with the projected $175 billion AI/GenAI market growth in APAC by 2028, positioning both companies to capitalize on the creator economy’s expansion.
Later is the leader in data-driven influencer marketing and social media management. Our integrated platform and services help enterprise brands and agencies turn creator partnerships into predictable revenue channels through proprietary insights from 200K+ high-affinity creators and billions of social interactions. We deliver unmatched transparency and real-time performance data that shows the full-funnel impact of every campaign.
Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customers’ preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.
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