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Alteryx, Inc., a leader in AI and data analytics, has announced the appointment of Michelle Huff as Chief Marketing Officer (CMO) to spearhead its global marketing strategy. This strategic hire reinforces Alteryx’s focus on expanding its unified platform, Alteryx One, and driving innovation and growth worldwide.
Alteryx names Michelle Huff as Chief Marketing Officer, effective June 2025.
Huff brings 25+ years of marketing expertise from UserTesting, Salesforce, Oracle.
Will lead product marketing, brand positioning, and demand generation globally.
Aims to amplify Alteryx One and enhance customer engagement.
Reunites with CEO Andy MacMillan, with prior collaborations at multiple firms.
Signals Alteryx’s commitment to global brand growth and data democratization.
Michelle Huff’s appointment as CMO underscores Alteryx’s ambition to strengthen its global presence and elevate the Alteryx One platform, which integrates analytics, AI, and cloud capabilities. With over 25 years of experience in high-growth tech firms, Huff will oversee product marketing, brand positioning, customer advocacy, and demand generation. Her leadership is expected to accelerate market momentum and deepen customer engagement across more than 8,000 global customers.
“I am energized to join Alteryx at such a pivotal moment for both the company and the broader industry,” said Huff. “What sets Alteryx apart is its commitment to empowering enterprises around the world to get more value from their data through analytics, AI-driven automation, and true data democratization.” Prior to Alteryx, Huff served as CMO at UserTesting, guiding the company from startup to IPO and acquisition, significantly enhancing customer advocacy. She also held senior roles at Act-On Software, Salesforce, and Oracle, focusing on data management and go-to-market strategies.
Huff’s appointment reunites her with Alteryx CEO Andy MacMillan, with whom she collaborated at UserTesting, Act-On Software, Salesforce, Oracle, and Stellent over the past two decades. “Michelle is a world-class leader,” said MacMillan. “I’ve always had a genuine appreciation for her ability to clearly and simply communicate value and positioning. Michelle is an exceptional executive, and I’m looking forward to seeing the impact she’ll make at Alteryx.” This long-standing partnership positions Huff to align marketing strategies with MacMillan’s vision for Alteryx’s growth.
Huff’s customer-first mindset and expertise in building high-performing marketing teams align with Alteryx’s mission to democratize data analytics. At UserTesting, she grew annual recurring revenue from $40M to $300M, navigating IPO and acquisition milestones. Her experience at Salesforce, particularly leading Data.com, equips her to amplify Alteryx’s value proposition in AI-driven analytics, fostering stronger connections with enterprises seeking actionable insights.
Alteryx’s unified platform, Alteryx One, launched under MacMillan’s leadership, combines analytics, AI, and enterprise-grade governance. Huff’s role will be pivotal in communicating its value to global markets, especially as Alteryx invests in AI capabilities like Aidin Copilot and cloud-native solutions. Her appointment signals a strategic push to enhance brand awareness and capitalize on the growing demand for AI-powered analytics, following Alteryx’s $970M revenue milestone in May 2025.
Michelle Huff’s appointment as CMO marks a transformative moment for Alteryx as it aims to lead the AI and analytics industry. With her proven expertise and alignment with Alteryx’s vision, Huff is poised to drive significant brand growth and customer impact on a global scale.
Alteryx is a leading AI and data analytics company that powers actionable insights to help organizations drive smarter, faster decisions with AI-ready data. More than 8,000 customers around the world rely on Alteryx to automate analytics, improve revenue performance, manage costs, and mitigate risk across their businesses.
Alteryx is a registered trademark of Alteryx, Inc. All other product and brand names may be trademarks or registered trademarks of their respective owners.
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