Sift, a San Francisco-based AI-powered fraud prevention platform, announced on July 23, 2025, a series of milestones for the first half of 2025, cementing its leadership in the $40 billion fraud prevention market, projected to reach $100 billion by 2029. For the second consecutive year, Sift secured the #1 ranking across all fraud-related categories in G2’s 2025 Summer Reports—Fraud Detection, E-Commerce Fraud Protection, and Risk-Based Authentication (RBA)—based on 500 authentic user reviews, a 42% increase from 2024 and 52% more than its closest competitor. The company launched the Identity Trust XD framework in March 2025, leveraging its Global Data Network, which processes over 1 trillion events annually, to deliver contextual identity insights, reducing fraud loss by 30% and analyst workload by 25%, per Sift data. Additional innovations include ActivityIQ for account takeover (ATO) detection, FIBR In-Console Integration for benchmarking, Automatic Chargeback Labeling, and Global Identity Insights. In April 2025, Sift expanded its Partner Program to include Referral Partners, Authorized Resellers, and Service Providers, aligning with market growth. Serving over 700 global brands like DoorDash, Yelp, and Poshmark, Sift addresses a 24% year-over-year ATO surge and an 89% rise in consumer fraud exposure, per its Q1 2025 Digital Trust Index.
Announced July 23, 2025: Sift achieves key milestones in H1 2025.
#1 in G2’s 2025 Summer Reports for Fraud Detection, E-Commerce, and RBA.
Identity Trust XD (March 2025) reduces fraud loss by 30%, per Sift.
ActivityIQ (May 2025) detects ATO fraud, saving 100s of analyst hours.
Fraud prevention market at $40B, projected to reach $100B by 2029.
Partner Program expanded (April 2025) with new categories and portal.
Sift’s July 23, 2025, announcement highlights its advancements in fraud prevention, as CEO Kris Nagel stated: “We’re ushering in the era of identity trust to transform fraud decisioning.” Key milestones include:
G2 Recognition: Sift secured #1 rankings in G2’s 2025 Summer Reports for Fraud Detection, E-Commerce Fraud Protection, and RBA, based on 500 reviews, up 42% from 2024. CMO Armen Najarian noted, “Sift leads in fast, accurate fraud decisioning and seamless user experiences.”
Identity Trust XD: Launched in March 2025 at MRC Vegas, this framework uses Sift’s Global Data Network (1T+ events/year) to transform fragmented identity data into insights, optimizing onboarding, reducing fraud loss by 30%, and cutting analyst workload by 25%, per Sift.
ActivityIQ: Introduced in May 2025, this generative AI tool detects ATO fraud patterns in the Sift Console, saving hundreds of hours for customers using ATO Defense.
Additional Innovations: FIBR In-Console Integration for benchmarking, Automatic Chargeback Labeling for model updates, and Global Identity Insights for comprehensive user profiles.
Partner Program Expansion: In April 2025, Sift enhanced its program with Referral Partners, Authorized Resellers, and Service Providers, supported by a new Partner Portal, targeting the $40B market.
Founded in 2011, Sift, valued at $1 billion+ post-2021 $50M funding, serves 700+ clients, including DoorDash and Yelp, processing 1 trillion events annually. Its platform, integrating machine learning and identity insights, reduces fraud loss by 30% and onboarding time by 20%, per Sift data. The $40B fraud prevention market, with 3.3% payment fraud attack rates and a 24% ATO rise in 2024, is projected to hit $100B by 2029, driven by AI-driven scams, per Sift’s Q1 2025 Digital Trust Index. Sift’s innovations, including ActivityIQ and FIBR, position it against competitors like Forter and Signifyd, with a 25% faster decisioning edge, per internal metrics. The Partner Program expansion targets 20% channel revenue growth in 2025, per analyst projections.
Fraud prevention faces challenges from AI-driven scams, with 62% more victims year-over-year and 89% consumer fraud exposure growth, per Sift’s Q1 2025 Digital Trust Index. Posts on X reflect enthusiasm for Sift’s G2 rankings and Identity Trust XD, though some note integration complexities. Sift’s prior moves, like 2024’s FIBR launch and Leslie Lorenco’s appointment as VP of Global Channel Sales, bolster its ecosystem. Competitors like Kount focus on payment fraud, but Sift’s cross-dimensional identity approach and 500+ reviews (52% more than rivals) provide broader appeal. Sift’s 2025 milestones are expected to drive 15% customer growth, per analyst forecasts, as businesses prioritize identity trust amid evolving threats.
Sift’s 2025 achievements, from Identity Trust XD to G2 leadership, position it as a pioneer in AI-powered fraud prevention, empowering businesses to navigate digital risks with confidence.
Sift is the AI-powered fraud platform delivering identity trust for leading global businesses. Our deep investments in machine learning and user identity, a data network scoring 1 trillion events per year, and a commitment to long-term customer success empower more than 700 customers to grow fearlessly. Brands including DoorDash, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences.
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