payabl. has launched Click to Pay with Visa, a new card payment experience designed to reduce checkout friction, improve authorisation rates, and deliver a faster, more secure online payment journey for merchants and customers.
Click to Pay replaces the need for customers to manually enter card details each time. Once enrolled, customers can complete purchases in just a few clicks, creating a seamless experience similar to contactless payments in physical stores while maintaining high security.
For merchants, this results in measurable improvements. Faster checkout reduces cart abandonment, particularly on mobile, where typing card details is a common source of friction. The solution supports existing security flows, including 3D Secure where required, and works across devices.
“With online checkout, every extra step costs conversion,” said Breno Oliveira, Chief Product Officer at payabl. “Visa Click to Pay removes one of the biggest points of friction at the moment of purchase. It helps merchants approve more legitimate transactions, reduce fraud exposure, and give customers the experience they already expect.”
The token-based system enhances both security and user experience. Merchants benefit from higher authorisation rates and reduced fraud risk, while consumers enjoy a quicker, more convenient payment process.
Checkout remains a critical moment in the customer journey. Research shows that speed, convenience, and security are top factors when consumers choose payment methods, and a poor checkout experience can lead to lost repeat business.
“Checkout is no longer just the final step of a transaction,” said Oliveira. “It is a critical part of the overall customer experience. Our research shows that 43% of European consumers will not return to a site after a poor checkout experience. For merchants across the UK and Europe, that translates directly into lost customers and lost revenue.”
This launch is part of payabl.’s ongoing focus on checkout optimisation, helping merchants improve conversion rates, approval rates, and overall payment reliability at scale.
About payabl.
payabl. is a financial technology provider offering payments and business accounts for businesses of all sizes, enabling companies to accept online and in-person payments, manage multi-currency business accounts, issue virtual and physical cards, and access over 300 local and alternative payment methods. Combining in-house development with strategic partnerships, payabl. delivers secure, compliant, and scalable financial solutions that help businesses optimise operations and expand internationally. The company has offices in London, Amsterdam, Frankfurt, Limassol, and Vilnius.
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