Norton, part of Gen, has launched its Genie AI-powered scam protection assistant as an official app within ChatGPT. This integration brings Norton's proven Cyber Safety expertise directly into everyday ChatGPT conversations, allowing users to quickly verify whether suspicious communications—such as fake delivery texts, urgent bank alerts, impersonation messages from bosses or friends, or deceptive brand offers—are legitimate or fraudulent.
Quick Intel
Addressing Everyday Scam Challenges Scammers increasingly craft convincing messages that blend into daily life, pressuring quick action or exploiting trust in familiar brands, banks, or contacts. As people turn to AI tools like ChatGPT for guidance on "Is this legitimate?", Norton's Genie app meets them in that exact moment. Rather than relying on generic checks, Genie evaluates broader scam indicators—such as emotional manipulation, requests for sensitive information, or unnatural urgency—delivering straightforward, understandable advice to help users pause and protect themselves.
How the Norton App Works in ChatGPT The integration is seamless and user-friendly:
Leena Elias, Chief Product Officer at Gen, said: "AI is quickly becoming part of our daily lives. People are already asking ChatGPT whether they should click, pay, or respond. With Genie in ChatGPT, we are extending Norton's scam analysis and advice directly into those conversations. In addition to the comprehensive protection people receive with Norton 360, we're helping them make safer decisions in the moment."
A Shift Toward Proactive, Integrated Cyber Safety As AI becomes central to online research and decision-making, Norton’s approach reflects the evolution of cybersecurity: moving beyond device-level protection to real-time guidance that prevents threats before they succeed. By embedding trusted intelligence where conversations happen, the Genie app helps users spot risks earlier and build stronger habits against increasingly sophisticated scams.
About Norton
Norton is a leader in Cyber Safety, and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Norton empowers millions of individuals and families with award-winning protection for their devices, online privacy, and identity. Norton products and services are certified by independent testing organizations including AV-TEST, AV Comparatives, and SE Labs. Norton is a founding member of the Coalition Against Stalkerware.
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