Proofpoint, Inc. has appointed Joyce Kim as its new Chief Marketing Officer (CMO), effective immediately. Kim, the former CMO of Zscaler, will lead the company's global marketing and communications strategy, focusing on amplifying its brand and accelerating demand as Proofpoint strengthens its position in human- and agent-centric data security.
Proofpoint appoints Joyce Kim, former Zscaler CMO, as its new Chief Marketing Officer.
Kim will shape global marketing strategy, brand, and go-to-market execution, reporting to CEO Sumit Dhawan.
The appointment aims to accelerate Proofpoint's growth and leadership in securing the "agentic workspace."
Kim brings marketing leadership experience from Zscaler, Twilio, Genesys, Google, and Microsoft.
The focus is on positioning Proofpoint as the partner of choice for securing people, data, and AI agents.
This reinforces Proofpoint's innovation agenda in the age of AI and agentic workflows.
The appointment underscores Proofpoint's commitment to accelerating its growth and reinforcing its market leadership as organizations grapple with the security implications of AI. Kim's role is centered on shaping and executing a global marketing strategy that amplifies Proofpoint's vision for securing people, data, and intelligent agents. CEO Sumit Dhawan stated, “Joyce brings a rare combination of brand-building expertise and cybersecurity acumen to accelerate our next phase as the defining leader in human- and agent-centric security.”
Joyce Kim joins Proofpoint with a robust background in marketing for category-defining technology companies. Her most recent role was as CMO at Zscaler, where she oversaw global marketing and communications. Prior experience includes CMO positions at Twilio and Genesys, along with earlier marketing leadership roles at Google and Microsoft. This experience is viewed as key to understanding the C-suite buyer and scaling Proofpoint's global marketing engine.
In her new position, Kim will focus on amplifying Proofpoint's established leadership in data security and communicating its strategy for enabling safe innovation with AI. “As CMO, my focus is to amplify Proofpoint’s leadership in data security and share our vision for how organizations can innovate safely in the age of AI,” said Joyce Kim. She emphasized that trust and the protection of people and data are foundational to meaningful business progress in the current technological landscape.
The appointment aligns with Proofpoint's strategic focus on the "emerging agentic workspace," where AI agents and human employees interact. The company is positioning its collaboration and data security platform as essential for organizations to protect people and empower them to use AI securely. Kim's marketing leadership is expected to be instrumental in building brand momentum and demand for these solutions globally.
The appointment of Joyce Kim as CMO marks a strategic move by Proofpoint to sharpen its market messaging and drive growth during a pivotal time in cybersecurity. By bringing in a marketing leader with deep experience in scaling cloud and security brands, Proofpoint aims to more effectively articulate its value proposition in securing both human and AI-driven workflows. This leadership addition is poised to strengthen Proofpoint's brand as it navigates the complex security demands of the AI era.
About Proofpoint, Inc.
Proofpoint, Inc. is a global leader in human- and agent-centric cybersecurity, securing how people, data and AI agents connect across email, cloud and collaboration tools. Proofpoint is a trusted partner to over 80 of the Fortune 100, over 10,000 large enterprises, and millions of smaller organizations in stopping threats, preventing data loss, and building resilience across people and AI workflows. Proofpoint’s collaboration and data security platform helps organizations of all sizes protect and empower their people while embracing AI securely and confidently.
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