Netarx, a leader in digital trust and enterprise security, has formed a strategic partnership with People Driven Technology, Inc. (PDT), a Michigan-based, family-owned technology solutions provider focused on delivering measurable customer outcomes. The collaboration unites two regional innovators to help organizations protect people, data, and reputations against the rising tide of AI-generated disinformation and impersonation attacks.
As generative AI accelerates the speed and realism of deepfake attacks, traditional security tools struggle to keep pace. Netarx’s patented platform counters this by continuously analyzing over 75 metadata and behavioral signals across voice, video, email, and identity systems—detecting synthetic deception in real time without disrupting workflows.
Its signature “Flurp” visual indicator appears directly within collaboration interfaces, delivering instant, color-coded trust signals: green for verified human, amber for unknown, and red for detected fake.
"The speed and sophistication of AI-driven threats demand new thinking," said Sandy Kronenberg, CEO of Netarx. "Joining PDT's partner ecosystem allows us to scale that thinking; we are delivering our 'no trust needed' approach directly to organizations that want to stay ahead of synthetic deception and protect their people where they work, in real time."
"Trust is both a necessity and a vulnerability, and Netarx's disruptive approach aligns perfectly with our mission to create customer-centric solutions that deliver measurable impact," said Joe Zanchetta, Area VP, East MI, People Driven Technology. "We're not just adapting to change; we're driving it."
Through PDT’s outcome-focused, service-driven model, clients now gain seamless access to Netarx’s real-time protection—helping enterprises prevent fraud, safeguard sensitive communications, and maintain operational continuity in an era where AI makes deception indistinguishable from reality.
About People Driven Technology, Inc. People Driven Technology, Inc is a customer-obsessed organization. They are a local, family-owned business that focuses on consumable outcomes for their clients. People Driven Technology leverages decades of combined business, technology, and engineering experience to deliver these outcomes in a methodical manner.
About Netarx
Netarx is redefining enterprise trust with a real-time disinformation security detection platform built to stop social engineering attacks before they succeed. The company's integrated solution analyzes more than 75 metadata signals across voice, video, email, SMS, file and identity systems, exposing inconsistencies that siloed tools miss. Its patented technology combines ensemble AI, federated validation and blockchain-backed provenance to help organizations prevent fraud, protect data and maintain confidence in the age of generative AI threats.
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