Boulevard, a leading client experience platform for appointment-based self-care businesses, has secured $80 million in Series D funding to advance AI-driven personalization and enterprise capabilities.
Boulevard raises $80M in Series D, led by JMI Equity, valuing the company at ~$800M.
Funds to accelerate AI research for personalized client experiences.
Precision Scheduling™ optimizes bookings using AI analytics.
Powers 15% of the U.S. medspa market, up from 0% in three years.
Supports 40,000+ professionals, 2M monthly appointments, $5B in payments.
Revenue grew over 500% since 2022 Series C funding.
Boulevard announced an $80 million Series D funding round led by JMI Equity, with participation from Index Ventures and VMG Partners, bringing total funding to $188 million since 2016. The investment, valuing Boulevard at approximately $800 million, will fuel AI research and development, enhancing features like Precision Scheduling™, which uses AI to optimize booking patterns, appointment durations, and provider availability. Matt Danna, co-founder and CEO, stated: “This new round of funding allows us to pour more resources into discovering and developing the most compelling AI features and building the smartest operational systems possible for these experience-centric businesses.”
Boulevard’s platform streamlines online booking, payment processing, marketing, and client communication for over 5,000 self-care businesses, including salons, spas, medspas, and barbershops. The company processes nearly $5 billion in payments annually and books over 2 million monthly appointments. Recent updates include embedded payment solutions, expanded commerce tools, and advanced charting for medspas, supporting HIPAA compliance. Boulevard now powers 15% of the U.S. medspa market, a significant leap in under three years.
Matt Emery, Partner at JMI Equity, joins Boulevard’s Board of Directors, bringing expertise in scaling vertical SaaS companies. Emery noted: “Boulevard is already a clear leader in this fast-growing market, and they’re just getting started.” JMI’s investment aligns with Boulevard’s vision to create generational brands, leveraging AI to deliver customized client recommendations, optimize service menus, and enhance marketing strategies.
The self-care industry, projected to exceed $1.4 trillion by 2025, is driven by growing consumer demand, with 82% of appointments from returning clients. Boulevard’s focus on AI-driven personalization, such as tailored promotions and membership programs, positions it to capitalize on this trend, particularly among Gen Z and Baby Boomers, who prioritize wellness spending.
Boulevard’s Series D funding reinforces its leadership in the self-care sector, empowering businesses with AI-driven tools to enhance client experiences and drive operational excellence.
Boulevard offers the first and only client experience platform purpose-built for appointment-based, self-care businesses. Boulevard empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Founded in 2016, Boulevard has earned the trust of thousands of salons, spas, medspas, and barbershops across the nation by delivering the world-class technology and genuine, human, personable service they deserve.
Founded in 1992, JMI Equity is a growth equity firm focused on investing in leading software companies. JMI has partnered and collaborated with countless entrepreneurs, founder-owners, and management teams over the past 33 years. JMI has invested in 190 software businesses, including 100+ cloud investments, 19 IPOs, and completed 120+ exits. Today, the Firm’s portfolio of industry-leading cloud software companies represents $10 billion in combined revenue, $80 billion in aggregate enterprise value, and over 36,000 jobs.
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