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8x8, Inc., a leading provider of integrated customer experience (CX) solutions, has renewed its sponsorship with Southampton Football Club, continuing as an official partner for both the Men’s and Women’s First Teams through the 2025/26 season. Announced on August 28, 2025, this partnership leverages 8x8’s cloud-based communication technology to enhance fan engagement and streamline club operations.
8x8 renews sponsorship with Southampton FC for the 2025/26 season.
Partnership enhances fan engagement with cloud contact center solutions.
8x8’s technology supports ticketing, hospitality, and fan interactions.
Includes LED board visibility, digital media, and community initiatives.
Players use 8x8 Contact Center to connect directly with season ticket holders.
AI-driven platform unifies communication for seamless fan experiences.
The renewed partnership builds on a successful collaboration that integrates 8x8’s cloud-based contact center and communication technology into Southampton FC’s operations. This technology supports ticketing, hospitality services, and direct fan interactions, creating personalized experiences. For instance, players have used 8x8’s Contact Center to call season ticket holders, fostering meaningful connections by discussing fans’ long-term support.
“Southampton FC represents passion, dedication, and community - values that resonate deeply with us at 8x8,” said Jamie Snaddon, EMEA Managing Director at 8x8, Inc. “This partnership is about more than sponsorship. It’s about giving the club the tools to connect with supporters in ways that feel personal, whether that’s answering a fan’s question, delivering a matchday update, or creating a memorable surprise.” The partnership includes LED perimeter board visibility, digital and social media integration, and collaborative community outreach initiatives to enhance fan engagement.
“8x8’s technology has become part of the way we operate - from supporting our ticketing and hospitality services to enabling unique experiences for our supporters,” said Huw Fielding, Director of IT at Southampton FC. “Renewing this partnership means we can keep raising the bar for how we connect with fans, on matchdays and throughout the year.” The 8x8 platform unifies contact center, business telephony, embedded AI, and customer data, enabling efficient communication and stronger fan loyalty.
The partnership aligns with 8x8’s mission to deliver seamless, AI-driven communication solutions that enhance customer experiences across industries. Southampton FC joins a global roster of organizations using 8x8 to create real-time, connected experiences. By integrating advanced technology with community-focused initiatives, this collaboration sets a benchmark for how sports organizations can leverage cloud solutions to deepen fan engagement.
The extended partnership between 8x8 and Southampton FC underscores the power of technology in transforming fan experiences. By combining 8x8’s AI-driven communication tools with Southampton FC’s commitment to its community, the collaboration delivers personalized, impactful interactions that resonate with fans both on and off the pitch.
8x8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on the industry's most integrated platform for Customer Experience – combining Contact Center, Unified Communication, and CPaaS solutions. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. 8x8 helps customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction.
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