Infobip’s enhanced partnership with HESA leverages RCS messaging to double mobile survey conversion rates for the UK’s largest Graduate Outcomes survey, improving engagement.
The Higher Education Statistics Agency (HESA), part of Jisc, has partnered with global cloud communications platform Infobip to enhance response rates for its Graduate Outcomes survey, the UK’s largest annual social survey. By adopting a Rich Communication Service (RCS) and mobile-first approach, Infobip has significantly improved HESA’s mobile survey conversion rates compared to traditional SMS. The survey, which collects feedback from over 900,000 recent graduates annually, is critical for shaping UK higher education by capturing graduate experiences to improve university programs.
Infobip doubles HESA’s Graduate Outcomes survey mobile conversion rates using RCS.
HESA surveys over 900,000 UK graduates annually to enhance higher education.
RCS messaging offers branded, engaging communication over SMS.
70% of survey responses are completed on mobile devices.
Dr Gosia Turner notes encouraging early RCS conversion results.
Infobip’s mobile-first strategy aligns with graduate communication preferences.
HESA faces challenges with survey fatigue and declining engagement, prompting the need for innovative communication strategies. With approximately 70% of survey responses completed on mobile devices, HESA sought to modernize its omnichannel approach. Infobip’s RCS solution enables HESA to deliver branded messages, including the survey logo and website links, fostering trust and authenticity. "The Graduate Outcomes survey is a critical tool to allow recent graduates to share their experiences of UK higher education," said Dr Gosia Turner, Head of Surveys at Jisc, highlighting the importance of high participation for quality data.
Infobip’s implementation of RCS messaging provides a richer, more engaging channel available on Android and Apple platforms. Unlike SMS, RCS supports modern message designs that enhance brand reputation and verify message authenticity. "By integrating RCS capabilities powered by Infobip into the Graduate Outcomes survey, HESA has enhanced respondent experiences while helping boost completion rates," said James Stokes, Head of Enterprise, UK and Nordics, at Infobip. The RCS approach has doubled conversion rates compared to SMS, demonstrating its effectiveness in driving graduate participation.
The Graduate Outcomes survey is vital for ensuring UK higher education reflects student needs. By collecting comprehensive graduate feedback, HESA provides universities with insights to refine programs and improve future student experiences. Infobip’s mobile-first strategy aligns with the communication preferences of graduates, who increasingly rely on mobile devices. The partnership, ongoing since 2018, showcases Infobip’s commitment to innovating solutions that help HESA achieve its objectives while addressing engagement challenges.
The early success of RCS in boosting survey conversion rates suggests its potential as a transformative tool for large-scale data collection. As HESA continues to test initiatives to combat survey fatigue, Infobip’s RCS solution offers a scalable, engaging approach to connect with graduates. The enhanced respondent experience not only improves completion rates but also strengthens trust in the survey process, paving the way for richer, high-quality data to inform UK higher education strategies.
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.
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