Vbrick, a provider of enterprise video solutions, has unveiled a new, deeper integration with ServiceNow. This advancement enables organizations to use video assets stored in Vbrick as a dynamic data layer for generative AI workflows within ServiceNow Now Assist, transforming passive video content into actionable intelligence for search, virtual agents, and workflow automation.
Vbrick integrates with ServiceNow Now Assist to use enterprise video as a data layer for generative AI.
Video transcripts, metadata, and context become searchable and actionable within ServiceNow workflows.
The integration can enhance search results, power virtual agent responses, and surface expert insights from video.
It builds upon Vbrick's existing certified video platform integration in the ServiceNow Store.
The goal is to unlock knowledge trapped in video silos to improve self-service and accelerate workflows.
The integration is available now and can be activated within existing ServiceNow and Vbrick environments.
In modern enterprises, vast amounts of critical knowledge reside in video content for training, support, and communications, but often remain siloed and untapped. This integration aims to solve that by making video a structured, intelligent component of business processes. Video assets in Vbrick, along with their transcripts, timestamps, and metadata, become a searchable and actionable data layer that ServiceNow Now Assist can leverage to provide answers, recommendations, and automated actions.
The integration enables several practical use cases within the ServiceNow platform. It can incorporate insights from videos into the answers provided by Now Assist, return relevant videos in search results, and enhance Virtual Agent responses with direct links to video content. It also allows for the creation of custom Now Assist skills that draw directly from video knowledge, surfacing expert insights directly within Agent Workspace or other operational workflows.
This new generative AI capability extends Vbrick's existing position as the only certified enterprise video platform integration in the ServiceNow Store. It builds upon a foundation that already includes features like automatic role synchronization, enterprise-grade security, and AI-powered search, ensuring video content is integrated securely and governance is maintained.
The core value proposition is transforming video from a passive communication medium into an active, context-aware asset that drives efficiency. “Video is no longer passive media, but a dynamic, context-aware data layer that powers smarter, faster, and more human workflows,” said Paul Sparta, Vbrick Chairman and CEO. This is expected to increase self-service success, improve case deflection rates, and accelerate overall time to value for enterprise initiatives.
By connecting its video intelligence with ServiceNow's AI and workflow automation, Vbrick is helping organizations unlock a significant, often underutilized reservoir of corporate knowledge, enabling smarter decision-making and more efficient service delivery.
About Vbrick
Vbrick transforms unstructured video data into a powerful source of enterprise intelligence. As the leading Enterprise Video Platform (EVP) provider, Vbrick’s AI-powered, cloud-native solution delivers the right video asset to any business process or AI agent via MCP (Model Context Protocol). By turning video into a connected data layer that is searchable, secure, and seamlessly integrated, Vbrick enables organizations to harness their content’s full potential and accelerate work at scale.
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