Cognizant has expanded its global strategic collaboration with Adobe to accelerate enterprise adoption of generative AI for content creation, governance, and scalable customer experiences. The partnership combines Adobe's AI-powered creative and experience platforms with Cognizant's AI Builder methodology, deep industry expertise, and managed services to help organizations address surging content demands, brand consistency, regulatory compliance, and cost pressures in regulated and high-growth sectors.
Quick Intel
Enterprises are grappling with exponential content volume across channels, assets, and personalized variations, while facing tighter budgets, brand governance requirements, and regulatory constraints. Traditional creative and marketing workflows struggle to scale efficiently, making generative AI a critical enabler for rethinking end-to-end operations—from ideation and production through compliance, localization, and delivery.
The expanded Cognizant-Adobe alliance establishes a joint go-to-market and delivery framework to move organizations from AI experimentation to production-ready, outcome-focused implementations. This includes seamless integration of generative AI into creative workflows, built-in brand and compliance controls, and structured paths from pilot to enterprise scale. The collaboration leverages Adobe's agentic AI advancements for workflow orchestration across intelligent agents, alongside Cognizant's ability to customize solutions for specific industries and use cases.
"The promise of AI is only realized when it is purpose-built for business outcomes. As AI builders, Cognizant brings together industry context, engineering depth, and enterprise-grade platforms to create responsible solutions that move from experimentation to execution at scale," said Ben Wiener, Global Head of Cognizant Moment. "This expanded collaboration with Adobe allows us to co-create and operationalize AI-powered content and experience solutions that are built for each client's reality, turning the potential of AI into measurable value across industries."
Adobe's ecosystem—including Firefly Services for safe generative capabilities, Custom Models for tailored outputs, Design Intelligence for enhanced creativity, Substance 3D for visualization, and Frame.io for collaboration—pairs with Cognizant's Experience Strategy Suite to embed commercially responsible AI throughout the design and production journey. This enables faster ideation, higher-quality asset scaling, and consistent brand integrity while supporting regulatory needs in sensitive sectors.
"As AI reshapes customer expectations, Adobe is helping brands stand out with exceptional, personalized experiences, powered by an AI-driven content supply chain," said Stephen Frieder, Chief Revenue Officer, Enterprise at Adobe. "Cognizant's deep industry expertise and ability to operationalize complex transformations make them a natural strategic partner as we help organizations seamlessly orchestrate and scale content production workflows while maintaining quality and control."
Early deployments and industry benchmarks demonstrate substantial efficiency gains: 30-70% improvement in creative ideation and concepting speed, 70-80% acceleration in large-scale asset production, materially shorter campaign timelines, lower production costs, and improved cross-market brand alignment. Cognizant's ROI modeling projects multi-year returns exceeding seven times the investment for large enterprises adopting these AI-driven operating models.
The partnership emphasizes a continuous, end-to-end approach that integrates platform capabilities, model customization, workflow automation, and managed operations. It targets key use cases such as high-volume campaign production, compliant communications in regulated industries, 3D digital-twin product visualization, and hyper-personalized customer experiences.
By combining Adobe's creative AI strengths with Cognizant's transformation expertise, the collaboration aims to convert generative AI from a tactical tool into a strategic engine for sustained growth, operational efficiency, and enhanced customer relevance across global enterprises.
About Cognizant
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life.
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