Aarki has launched Encore, a next-generation machine learning platform engineered for full-funnel growth and performance for mobile marketers navigating the evolving privacy-first environment. Designed to enhance both user acquisition and retention, Encore integrates dynamic targeting, continuous model evolution, and optimization for SKAdNetwork 4 (SKAN 4).
Aarki introduces Encore, a full-funnel mobile growth platform.
Encore unifies User Acquisition (UA) and Retargeting (RT).
The platform utilizes deep neural network optimization and SKAN 4-ready targeting.
It aims to drive smarter and faster mobile growth on iOS and Android.
Encore is the industry's only unified platform with a privacy-first framework supporting both UA and RT.
Early results show significant improvements in ROAS and CPI for a global gaming brand.
Encore offers several key advantages for mobile marketers:
Smarter Targeting: It constructs high-precision audience segments using a comprehensive range of data, including unattributed MMP data and real-time ad signals.
Full-Funnel Intelligence: The platform seamlessly integrates UA and RT strategies to enhance in-app user lifetime value.
Continuous Learning: Deep neural networks continuously recalibrate models based on real-time performance signals, ensuring optimal campaign efficiency.
SKAN 4-Ready Optimization: Encore provides future-proof targeting and down-funnel optimization strategies tailored for a privacy-centric mobile ecosystem.
"At Aarki, we believe the future of mobile marketing belongs to platforms that unify performance and privacy," stated Aman Sareen, CEO of Aarki. "With Encore, we're delivering a full-funnel solution that empowers mobile app marketers to grow smarter — from acquisition to retention — while thriving in a privacy-first world. Encore isn't just an evolution; it's a foundational shift in how the industry approaches intelligent, responsible advertising."
Encore leverages Aarki's proprietary AI infrastructure, which includes over 1,000 owned and operated servers capable of processing six million queries per second. This infrastructure dynamically combines attributed data, unattributed signals, and real-time ad call overlays to minimize wasted ad spend and maximize campaign effectiveness.
Early performance data indicates Encore's significant impact. For a global gaming brand, Aarki's Encore achieved a 25% increase in Day 7 Return on Ad Spend (ROAS) and an 18% reduction in Cost Per Install (CPI) compared to previous optimization methods. Additionally, Encore provides an in-house creative studio to support real-time ad strategy and performance. By focusing on continuous learning, dynamic audience creation, and cross-lifecycle optimization, Encore assists brands in accelerating growth while fostering long-term user trust.
For over 14 years, Aarki has been at the forefront of AI-driven mobile growth solutions. The company currently processes 5 million ad requests per second across more than 10 billion devices worldwide, delivering measurable results for numerous leading brands and publishers. Building on the success of its Post-Back solution, which helps brands leverage first-party data for user acquisition and retention, Aarki continues to innovate in the post-IDFA landscape with privacy-focused solutions designed for sustainable mobile growth.
Aarki is an AI-powered mobile growth platform that delivers full-funnel performance through dynamic targeting, deep neural network optimization, and privacy-first innovation. Serving leading brands and publishers globally, Aarki combines advanced machine learning, creative strategy, and owned infrastructure to drive smarter acquisition, stronger retention, and superior ROI. Aarki is headquartered in San Francisco, with offices across North America, EMEA, and APAC.
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