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Wix.com Ltd, a global leader in SaaS website building, unveiled Wixel on May 15, 2025, a standalone AI-powered visual design platform designed to make professional-grade design accessible to all. With a stock price of $186.999 USD as of May 16, 2025, Wix’s launch of Wixel aims to disrupt the creative tools market by simplifying complex design tasks and empowering users to create high-quality visuals effortlessly.
Wixel is Wix’s new AI-powered visual design platform, launched May 15, 2025.
Integrates OpenAI’s image generation for seamless, professional visuals.
Features background removal, image editing, and customizable templates.
Free tier available with optional Pro Plan for premium features.
Targets small businesses, creators, and non-designers for easy design.
Video and story creation features planned for future updates.
Wixel combines advanced AI with a user-friendly interface to streamline the creation of studio-quality visuals. Unlike traditional design tools, Wixel automates complex tasks such as background removal, color adjustments, and layout design, enabling users without expertise to produce professional results. Its integration with OpenAI’s latest image generation model ensures high-quality outputs tailored to diverse branding needs.
Wixel’s end-to-end workflow allows users to upload images, edit them instantly, and integrate them into professional templates. For instance, a small business owner can upload a product photo, remove the background, adjust settings, and export the image for social media or e-commerce in minutes. “AI is the foundation of Wixel,” said Avishai Abrahami, Co-Founder and CEO of Wix. “Design is in our DNA, and simplifying complex experiences is what we do best.”
The platform leverages OpenAI’s cutting-edge image generation technology, enabling users to create and transform visuals rapidly. Colin Jarvis, Head of Forward Deployed Engineering at OpenAI, stated: “We're always excited to see how our API can create new user experiences and Wix is making it easier than ever for people to create professional-looking visuals, fast.” This partnership positions Wixel as a competitive alternative to tools like Canva and Adobe Express.
The global creative tools market is projected to reach $10.63 billion by 2025, and Wixel’s freemium model—offering free access with a Pro Plan for premium features—targets this opportunity. With 20% of Wix users adopting Wixel in Q1 2025 and a 40% increase in engagement, the platform drives subscription revenue growth, diversifying Wix’s core website-hosting business.
Wixel’s launch marks Wix’s strategic expansion into AI-driven design, with plans for video and story creation features. “This version is just the beginning, and I am excited to explore the limitless creative possibilities that Wixel will unlock as we continue to innovate and refine our platform,” Abrahami added. By addressing the needs of small businesses and creators, Wixel redefines the design experience in a competitive market.
Wix’s introduction of Wixel solidifies its position as a leader in accessible technology, empowering users to create professional visuals without barriers. As the platform evolves, it is poised to reshape the creative landscape for entrepreneurs and creators worldwide.
Wix is the leading SaaS website builder platform1 to create, manage and grow a digital presence. Founded in 2006, Wix is a comprehensive platform providing users - self-creators, agencies, enterprises, and more - with industry-leading performance, security, AI capabilities and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, the platform enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, users can seamlessly build a powerful and high-end digital presence for themselves or their clients.
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