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Process automation and orchestration company Nintex has appointed Tad Finer as its new Chief Revenue Officer (CRO). Finer brings over two decades of experience leading revenue operations and sales strategy for high-growth software and SaaS companies, including recent roles as CRO at Prophix and leadership positions at Workiva and Hewlett-Packard Enterprise. His appointment is aimed at scaling Nintex's global sales functions as the company expands the adoption of its agentic business orchestration platform.
Nintex has appointed Tad Finer as its new Chief Revenue Officer.
Finer brings over 20 years of revenue leadership experience from SaaS and technology companies.
His most recent role was Chief Revenue Officer at financial performance platform Prophix.
Prior experience includes senior sales leadership at Workiva, EagleView, HPE, and Software AG.
He is tasked with scaling sales teams and aligning revenue functions for global growth.
Nintex positions itself as a leader in "agentic business orchestration," serving over 7,000 organizations worldwide.
The appointment of a dedicated CRO is a classic move for companies aiming to transition from established market presence to accelerated, scalable growth. Finer's background in both public companies and private equity-backed environments suggests Nintex is seeking to build a disciplined, repeatable sales engine to capture a larger share of the process automation and orchestration market.
Finer's career trajectory shows a focus on enterprise software and cloud platforms, which aligns with Nintex's evolution from an on-premises workflow automation provider to a cloud-centric platform offering "agentic business orchestration." His experience at companies like Workiva (cloud-based reporting) and Prophix (SaaS for financial planning) provides relevant insight into selling complex, platform-based solutions to large enterprises.
Nintex's recent positioning around "agentic business orchestration" indicates a push to incorporate AI agents into its process automation fabric. As CRO, Finer will be responsible for commercializing this evolved vision, communicating its value to the market, and building a sales strategy that captures the opportunity presented by the shift towards AI-augmented business processes. Stephen Elop, Acting CEO of Nintex, stated Finer's ability to bring "alignment across revenue teams will be critical" for delivering this power to global customers.
Nintex enters this growth phase with a substantial foundation, reporting over 7,000 customers across more than 100 countries. Finer's challenge and opportunity will be to expand within this installed base while also driving new customer acquisition, likely through a combination of direct sales and the company's global partner network.
For the market, this executive appointment signals Nintex's serious intent to compete aggressively in the evolving space where traditional workflow automation meets AI. It suggests a focus on operational excellence in sales and go-to-market execution as a key lever for the company's next chapter.
About Nintex
Nintex, the possibility engine™, helps organizations unlock the power of agentic business orchestration by combining process intelligence, workflow orchestration, low-code development, and agentic AI to build solutions designed for their unique business challenges. Today, more than 7,000 public and private sector organizations across more than 100 countries rely on Nintex and its global partner network to supercharge business process orchestration, create purpose-built solutions, and unlock the full potential of their people.
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