Labelbox, a leading provider of data factory solutions for AI model development, has acquired Upcraft, a pioneer in AI-powered sales automation. This strategic move aims to strengthen Labelbox's ability to scale its Alignerr expert network, which connects domain specialists to AI labs for high-quality training data generation.
Quick Intel
Enhancing Alignerr with AI Automation The acquisition combines Upcraft's AI agent capabilities with Labelbox's infrastructure. This enables automated processes that speed up interactions with domain experts who evaluate, train, and refine frontier AI models. Alignerr's scale becomes more efficient through intelligent outreach, helping meet the growing demand for specialized training data in AI development.
Driving Growth in Expert-Driven AI Data Founded in 2021, Upcraft developed AI agents focused on automating sales workflows, including outreach, qualification, and engagement. The Upcraft team will now apply this technology to transform how Alignerr connects with experts, improving data quality and volume for sophisticated AI reasoning and domain-specific applications.
"After nearly five years building Upcraft, we're thrilled to bring our AI sales agent expertise to Labelbox," said Greg Caplan, Co-founder and CEO of Upcraft. "Labelbox's vision of helping the world's largest AI labs and hyperscalers advance superintelligence is inspiring. This acquisition lets us contribute to a platform with unmatched resources and reach, accelerating our mission to make AI more accessible and effective. Leading growth for Alignerr's expert ecosystem is particularly exciting. By applying the latest AI agent technology to engage experts more effectively, we can generate higher-quality data that improves the world's most capable AI models and unlocks their full potential. I'm deeply grateful to our investors, partners, and team for their support, and I'm excited for what lies ahead."
"Building frontier AI requires connecting elite domain experts with development teams at scale," said Manu Sharma, CEO of Labelbox. "Upcraft's AI agent expertise will transform how we grow and operate the Alignerr network, enabling us to deliver the high-quality, expert-driven training data that defines the cutting edge of AI. We're excited to welcome Greg and the team."
Strategic Importance in AI Data Competition This acquisition highlights intensifying efforts among AI companies to access unique, high-quality training data. As models progress toward advanced capabilities, expert-generated data remains essential for post-training and reinforcement learning. Labelbox positions itself to lead by automating expert network expansion.
About Labelbox
Labelbox is the leading data factory for frontier model development. Trusted by over 80% of leading AI labs in the US and hundreds of enterprises worldwide, Labelbox provides integrated software, managed services, and an expert network that enable organizations to create the high-quality training data required for breakthrough AI systems. Headquartered in San Francisco, the company is backed by leading investors including SoftBank, Andreessen Horowitz, B Capital, Gradient Ventures, Databricks Ventures, and Kleiner Perkins.
About Upcraft
Founded in 2021 and headquartered in Chicago, Upcraft builds AI-powered sales agents that automate outreach, qualification, and engagement workflows. The company's technology enables sales teams to scale personalized communication while reducing operational overhead.
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